Are you in the process of building a new website for your company? Before officially launching that website, there’s much you have to consider before unveiling it publicly. A website is more than merely a collection of pages hosted online.
The website is where your branding will play an important role in attracting and converting customers on the web. Without a website, your opportunities dwindle, and your business suffers. Having a bad website is also not wise as you’ll immediately drive away customers to your competitors.
Before creating and launching a new website, here are 10 top questions to ask yourself before going ahead with your plans. These questions will keep you on the right track and help you avoid some serious misfires during and after the website build.
1. What Do You Want People to Do When They Come to Your Site?
Do you want people to sign up for a program you’re offering? Are you seeking to collect contact information to build a list of leads? Do you want to run an e-commerce store and want visitors to use promo codes to get discounts?
These sorts of questions will help you narrow your scope. It’s never wise to build a website without knowing what goals you want to achieve. By knowing what you want from the beginning, you prevent many problems and keep yourself from getting overwhelmed, especially working with the plugins available in WordPress.
2. How Will I Measure the Success of My Website?
It’s nice to have business goals for your website, but how can you measure them? For situations like this, it’s best practice to have the Google Analytics tracking code installed on your website. Google Analytics allows you to set conversion goals so you can see how many people take action like filling out a form.
The data collected from Google Analytics will give you a firsthand look at what you can do to improve the sales funnel on your site. Also, setting up Google Search Console will provide you with access to more data to use in evaluating the success of your website including traffic, search queries, and impressions. These metrics are useful for determining how well your website SEO performs.
3. What Kinds of Features are Most Necessary to Have?
Think logically about what features you want your new website to have. Always view your site as a lead generation tool. If this is an e-commerce site, it will make sense to have a payment feature connected to Stripe and PayPal for example. Here are some other possible ideas to use when creating a new website:
• Contact Forms
• Newsletter Signup Pop-Ups
• Website Blog (essential if you want more SEO)
• Social Media Platform Integration
• About Us page
• Team Member page
• Job Board
Keep in mind that you might not need to have all these features on your site. Don’t feel obligated to use all these ideas if they don’t apply to your business. If you need more help on this matter, you can always contact our web design professionals at 470-440-3434!
4. How Will I Keep the Attention of My Visitors?
Part of the success of any website is how long they can capture someone’s attention. You only have 10-20 seconds to keep a site visitor interested enough in your site before they leave. How are you going to keep them on long enough to sell them the product or service?
You can motivate visitors to stay on your website longer by providing the information they need in the form of content.
Not only that, the information needs to be as easy to find as possible. Keep your website menus and navigation simple and always have your contact information displayed at the top of each page. Avoid relying on super salesy talk because more people are suspicious of these marketing ploys.
Bottom line, people want to know that you’re a trustworthy source of information. They’re not interested in bad sales pitches or spam.
5. What Are My Competitors Doing with Their Sites?
You have to know what you’re up against when you create a new website. Competitor analysis matters because you’ll get more inspiration and ideas for your site. You can analyze what’s working well for your competitors and apply similar concepts to your site.
Are your competitors all using responsive design for each page?
What does the color palette on your favorites look like?
Are the competitor websites using many photos the business owners took themselves?
Take as much time as you need to pick and part what you love most about these websites. Get outside inspiration from other sites you often visit and see if there’s anything there you could add to yours. The more you practice, the better you’ll get.
6. How Am I Going to Promote My New Website?
You can have all the best content and design possible. Even so, it takes a while for SEO to really start producing results for businesses. During this time, you should consider promoting the website on social media. This is where having all those social media integrations will be useful. Set up your Facebook, LinkedIn, and Google+ pages as a start.
Consider advertising on Google Ads, which is a pay-per-click platform many small businesses use to drive traffic. The best part about Google Ads is how you only pay when someone clicks on your ad. You’ll get a bill based on how many clicks your ads got in the month.
What’s the point of going through the effort of building a site if no one knows it exists? The promotion process will take effort, but it’s all key to generating the results you want and making the website launch worthwhile.
7. Do I Want to Write All That Content Myself?
Content is essential for lead generation and winning over customers naturally. While you could write the content yourself, it’s often time-consuming and an added expense you don’t need to have to worry about. Also, website content should be optimized for both search engines and people.
If you still feel the need to write the content yourself, consult with an SEO expert who can conduct keyword research and competitor analysis on your behalf. They can send you recommendations for what’s working on competitor sites for keywords and content.
Many web design agencies also have copywriters who create content for businesses if you don’t have time to do this yourself. It’s much more preferable than using a content mill only to get back content which will ruin your website’s SEO.
8. Should I Use a Website Template?
On paper, it may sound practical to save time by using a website template, but there are many problems. Many of these website templates are not going to match what your business is about. People can tell whether your site used a pre-made theme instead of something more customized.
It’s more unpredictable to know how fast or slow the website template will load on browsers. The tech support on many of these templates is also nonexistent.
It sounds like a lot of hassle to spend $50 on a theme and not get the support you need when something breaks. For these reasons, you’re better off having your website built by professional web designers that create custom-built websites.
9. How Much Do I Currently Know About Web Design?
Sure, you can learn how to build a website on your own, but is this the best use of your time? You have many responsibilities on your shoulder when running a business. It takes anywhere from 30-60 days to create a website that will work across all devices and fit your needs. Furthermore, there’s maintenance that’s required to keep your website in good standing.
If your HTML and CSS skills aren’t up to scratch or you don’t fully know how WordPress works, it will be much harder to fix bugs and errors on your own successfully. Consulting with a reliable web design company will ease these pressures and take the burden off your shoulders.
10. Who Should I Trust to Build My Website?
Would you rather leave the job up to web design professionals with years of experience honing their craft or rely on someone in your family to do it? Leaving work like this up to those who haven’t been active in the field for very long is a recipe for disaster.
You’ll wind up with more headaches when the person who created your website doesn’t know how to work with HTTPs certificates, update lines of CSS code, build a mobile-responsive page, or update website plugins without breaking the entire site. Do you really want someone inexperienced to develop your website with these risks?
Your website is a lead generation vehicle, and it’s worth it to work with experienced web design professionals in the field. That’s why our web designers at Viridian Geeks are here to help you.
Contact our team at 470-440-3434 or email [email protected] if you’re interested in getting started. Read our blog for more web design and internet marketing insights, techniques, and tips for your business.