Do you already have a website up and running? We mean a fully functional website with design, colors, and layout already worked out and clear places for people to contact you at. If you’re at that point, then great, but you may be missing that extra spark which will bring your site to life even more and draw new visitors. That’s right, you need fresh SEO web content writing to satisfy the demand of your average internet user looking for sites to help them.
The problem with having a website these days is all the competition you must compete with. Hundreds upon hundreds of websites are likely offering similar product and services. Not having any substantial SEO web content writing on your site is practically trying to drive your car on a gasoline tank that’s only a fourth of the way filled. You have a decent site where people can check you out, but there’s not much of an incentive for them to stay on your site for that long.
Plus, you will lose potential customers if you have nothing for them to read while they visit. It’s not enough in the modern age to have a one-page or two-page site with nothing but text and a few pictures like back in the day. You need to get modern and hip with your content writing approach.
These are some effective methods to truly spice up your SEO web content writing.
To write great content, you need to understand the basic psychology of people who discover your site. If your copywriting chops are up to speed, now’s your chance to really shine and get creative with your landing page copy. A great copywriter will truly understand what makes the average person tick, and then write content tailored just for them.
Understanding people is great, but you also need to understand how a search engine like Google interprets keywords and phrases. Keywords refer to the search queries people type into Google to find what they’re looking for. Pepper your content with relevant keywords here and there, and don’t go overboard with it either. Otherwise, you’re doing what we in the industry would call keyword stuffing.
Keyword stuffing is the cardinal sin of writing SEO-optimized content for the web. It’s a sign of laziness on the part of the copywriter and doesn’t inspire confidence in your readers either. Google isn’t stupid either and you’re not fooling anyone when you have this misunderstanding play out in your writing. Worse yet, Google will flag the content as spam and ding your site’s SEO value. Ouch! No bueno.
Keep SEO Web Content Writing Simple
You’re not going to be the Picasso of writing and you don’t need to be. It’s counterproductive when you think about it. Using fancy phrases and words may make you sound smarter, but here’s a few things to consider:
- Will your audience actually understand such words like “floccinaucinihilipilification?” Okay, I’m exaggerating, but the point is clear. Getting too fancy with your content is a turnoff for potential buyers. You need to flower your language with simple, concise sentences with lots of action verbs and words like “we” to make the customer feel welcome.
- Have you done research on what problem your reader is looking to solve? This is a major reason why you write content. You’re trying to answer a question a reader has in an informative, understandable way.
- Have you thought about which keywords you want to use in your copy? It may seem productive to go straight ahead and write a bunch of random content, but often, it’s much better to have a solid plan of which keywords you want to structure your content around.
These are some of the many guidelines you should follow if you want to successfully have your customers converting and buying from your website. There’s a lot more to it than this, but now that you have a basic understanding of what you should be aiming for when you write content, here are some more tips to get you started.
Advanced SEO Copywriting Tips and Tricks
Now that you’re writing your content in an understandable way, use these other tips and tricks to help your content writing meet SEO standards and best practices.
- Avoid overusing certain types of header tags. In the Yoast SEO plugin for WordPress, it advises users to use the H1 header tag only once in a post, and to use H2 and H3 tags for the rest of the headings for the sake of organization and best SEO practices.
- Consider the geography of the people you want to target with content. Make sure the keywords and phrases are tailored to the area you want customers from. Narrowing your audience to geographic locations can make it much easier to differentiate yourself from the competition.
- Do not overuse keywords. Many content writers fall into the practice of using too many keywords or repeating a certain keyword in the copy. Neither will help make your content better, and will only make the writing sound awkward and weird to the average person. Worse yet, Google can detect whether you’re keyword stuffing and deduct from your SEO value.
- Take full advantage of your keywords and potential. There’s more than one place you can have your keywords written. Think about adding keywords and related keywords to the title tag and meta description. It will make it even easier for Google to scrawl through your content.
- Use your hyperlinks and cite your sources. Having hyperlinked words to authoritative sources helps to increase your credibility as an author. It’s also a great way to cite your sources and avoid plagiarism. There’s nothing worse than copying content or information and giving no credit. It reflects poorly on you as a writer and will only get you into trouble.
You don’t have to be the next Ernest Hemingway to improve your SEO web content writing skills. However, you just need to plan in advance which kind of customers you want to write content for and figure out ways to present content in an informative way. The content has to be readable and compel your customers to act and sign up for your email list or buy a product from you. Find keywords that make sense in context with your content and don’t go overboard. Lastly, always cite your sources and never plagiarize from another website or copy content without giving proper attribution.