Many people are still searching for important strategies to boost their SEO marketing campaigns. It is important to understand that Google keeps on updating its algorithms. Therefore, it is important to ensure that you remain updated with the latest SEO strategies.

The following strategies can assist you to boost your online visibility without any struggle.

Boost Your Page Speed for a Better Ranking

Google announces that it shall be considering the speed of mobile pages to be an essential factor when ranking search results in mobile phones. As you all know, page speed can affect user experience, and the numerous aspects of user experience are important when it comes to ranking.

When your page loads faster, then your visitors will definitely stay for longer. This means that they have a better chance of converting and becoming leads. However, this can rarely happen on slow websites.

So, how can you improve your page speed? Here are some effective ways that can assist you to boost your page speed. These include:

  • Investing in reliable and high-performance web hosting
  • Combining CSS and JavaScript files to reduce HTTP calls, using sprites, and removing any WordPress plug-ins
  • Compressing and scaling the pictures on your site
  • Improvising server catching, compressing images, and Gzip compression
  • Minify CSS and JavaScript files

Integrate Videos in All Your SEO Campaigns

Creating interesting videos can assist in capturing and retain the attention and interest of your visitors. This can even assist you to keep the visitors on your website for longer. Videos are an indication of positive UX, and this can help you to rank better in organic search engines. In addition, publishing these videos on YouTube assists you to expose your brand to a greater audience using YouTube’s search results.

Here are some ways of how you can incorporate videos into SEO:

  • You should create videos in order to show people who you are and what you do. You should understand that videos should answer all the questions that come into the mind of your prospective clients regarding your products, services, as well as your industry.
  • Make sure that you optimize all your videos on YouTube
  • Don’t forget to link the videos you have on YouTube to your website. This will assist you to keep your visitors engaged and to stay for longer.

Create Links with Your Brand

People who have managed a website for some time agree that they usually receive many link requests, and most of these requests are usually terrible. However, there is a possibility that majority if the links that you sent are also terrible.

Reaching out via links is a very challenging task, which tends to be not so rewarding. Mostly, it’s all about asking for assistance for people you don’t know, without developing any rapport with them. At times, this entire practice does not work.

However, you can realize that it is easier to develop relationships and build backlinks to your content if you have a personal brand that is already running. You should know that the already established brands get a lot of links, without requesting. This shows the importance of building a personal brand.