Currently, a website should not be conceived without using adaptive web design because visiting a website with our Smartphone is an almost daily activity for most. But not so many years ago that we only consulted web pages through desktops and laptops. At that time, the design of a web page should focus on one type of device: the computer.

Much has changed since then and already more than five years ago that adaptive web design (synonymous with the term Responsive Web Design or RWD in English) in the creation of websites. This development technique allows us to create a unique web design that adapts according to the type of device or screen from which we view the website.

Adaptive web design was not the only technique adopted with the boom in the use of mobile devices. One of the alternatives was the creation of a specific website for mobile phones, completely different from the desktop version, usually hosted under a subdomain (for example, and for smartphones). There are also methods to serve a source code or another depending on the device that requests the server.

Both in these cases, as with the Responsive Web Design, the goal ends up being the same: offer the best possible user experience, regardless of whether you access our website through your computer, your mobile or a tablet.


Characteristics of customizable web design

Leaving aside the technical specifications at the HTML and CSS code level, we will analyze which are the main characteristics that define an adaptable web design:

  • Compatibility between devices: the main feature of responsive web design, its ability to adapt the visualization of a portal to any device.
  • A single version: the development and maintenance of the code are simplified since we only have one version of it.
  • Google likes: it is the web design pattern recommended by Google.
  • Improve the user experience: think, for example, of a simple case like turning the mobile, going from vertical to horizontal position. With the adaptive web design, the user will continue to visualize the contents correctly.
  • Server load reduction: mainly because the need to perform URL redirections depends on the type of device.

On the other hand, it should be noted that the implementation of adaptable web design should not only focus on visual resources and HTML and CSS code. Good responsive web design will take into account the uses of the website in each type of device.


Differences? between responsive web design and customizable web design

Certain authors establish a difference between the responsive and adaptive concept. The main argument for this distinction is established in that the Responsive Web Design advocates to adopt a single design to different devices, while with the adaptive web design several designs are created, one for each type of device.


How to know if my website is optimized for mobile?

Currently, all new web design should adapt correctly to any kind of device, including mobile. In fact, in fields such as SEO, Google has said that it prioritizes the version of a web for smartphones in its process of content indexing.

If you already have a website and you are not sure if it has an adaptable web design, you can use the Google test to verify it.

If you get negative results or if you think it is time to renew the design of your website, at Viridian Geeks we will be happy to help you.