Don’t Let Broken Links Drive a Wedge Between Your Website and Google’s Romance!
Google and your website make amazing romance partners. The love story goes like this: Google is always looking for new websites to start a new relationship with, much like how people go online to find a date. Once Google notices a pretty website with lots of juicy content, metatags, and keywords, they go wild over the site’s authority. In exchange, the website gets increase in site rank as a token of love. Your website can have this romance as long there aren’t a bunch of pesky broken links on the website. Many websites suffer from this problem, and therefore, the romance between those sites and Google comes to a crawl until those are fixed.
At Viridian Geeks, we consider ourselves SEO website therapists. We work to improve the relationship between your site and Google by creating delicious SEO-optimized content Google will fall head over heels for. SEO is a process that takes a lot of time and effort to make work, just like with any relationship, but it’s worth it.
What is SEO and What Effect Will It Have on Your Website’s Romance
SEO stands for search engine optimization, and it’s a process of increasing the levels of qualified traffic back to your site. If done correctly, your business will benefit from all the free traffic, and Google will love your website exponentially more. Like with anything, however, SEO must be done with care. It’s not a process that will happen overnight and requires online marketing professionals who know what they’re doing.
Search engine optimization is a great part of any online marketing strategy. With well-done SEO comes several big benefits for your business. These include the following:
Having a good return on investment is a sign of success for any business. You’ll be able to see the positive effects of SEO on metrics related to site conversions (sign up forms filled, site visitors checking out with a product, etc.). ROI in SEO also refers to increases in traffic and search engine rank.
Improved Brand Awareness
The more exposure your site gets because of SEO, the more people are likely to trust you. This holds especially true the higher your website ranks for valuable keywords relevant to your business.
Higher organic traffic
As your website climbs higher in Google’s search engine results, the number of impressions and clicks will also grow naturally. Just have your site and content optimized for SEO, and this part of the process will happen over time.
SEO is a highly cost-effective online marketing strategy. Because it has a heavy inbound marketing and content-focused approach, you don’t have to rely on expensive cold-calling to get the leads you need. SEO also costs far less than relying on PPC (Pay-Per-Click), although PPC is often used as part of Search Engine Marketing campaigns.
How Do We Improve Your Website’s SEO?
The premise of SEO is quite simple, but many websites lack these essentials to help increase site rankings. The key ingredients to improving a website’s SEO are:
Adding relevant keywords
It’s important you do as much keyword research as possible to figure out what your competitors are ranking for, and then optimize your website for those keywords. Optimization can include anything from adding keywords to a page’s meta description and image alt-text to writing SEO-friendly landing page copy Google will like.
Create relevant content
Content is like fuel that goes into your website’s gas tank. Without content, there’s nothing for a web designer and web developer to work with, and there would be no reason for anyone to visit your site. Good content improves your site’s relevance and domain authority in Google’s eyes.
Update content you already have
If you already have content on your site, then great! Now it needs to be maintained and updated if any changes occur to your business, so Google will know you have a legitimate site.
Website pages use a markup language called HTML for their structure. In HTML, there are several different tags to fill, like title tags, description tags, and keyword tags. All that needs to be done is add relevant information about your website and page to these tags with the keywords that were found.
Our Step-by-Step SEO Relationship Planning Process
Our SEO analysis and planning is about as thorough as everything else we do at Viridian Geeks. This is the process in a nutshell.