Today, the internet is flooded with websites with bad designs, which do not even meet both the content and technical requirements. This mostly happens when web designers fail to follow best web design practices. The sad news is, many web designers and clients continuously continue to contribute to this trend, and they don’t seem to care.
However, web designers need to break this cycle. Let’s look at some of the best practices in web design in 2018.
Optimized Call-To-Action Buttons
Users shouldn’t have challenges when using websites. The visitors on your website don’t want to struggle to find whatever they want. If your site is giving visitors a hard time, then you might end up losing potential leads. So, why does this happen?
There is a lot of competition in Google today. Therefore, you need to ensure that your site has easy, actionable, and identifiable CTA (call-to-action) buttons. This helps in keeping the user engaged once they visit your site.
Secrets to effective CTA buttons:
- They should be phrased in first person
- Ensure that they have bright and attractive colors
- Good CTAs should be personalized
- The buttons shouldn’t be cluttered
Exceptional User Experience
Only two words define a web design that is easy to use—user experience. Also known as UX, the user experience is a web design concept that assists users to stay for longer periods in your site. In addition, it increases the chances of the user visiting your site again. A good UX happens after you optimize the features such as simplifying its usability, improving lading times, easy navigation, attractive design elements, as well as mobile responsiveness.
In addition to these features, well-researched and written content also helps in improving the UX of a website. Valuable and relevant content directed towards your target market improves the quality of your website, and it gives you what you require to attract and convert your leads.
You should never assume the device your visitors will use to visit your site. Probably, the visitor might use a desktop, tablet, or mobile phone. However, the size of the user’s screen largely determines how they will experience the site. This shows the importance of ensuring that your site has a responsive design.
Research has revealed that 80% of users usually strop visiting a site if they are having a challenge in accessing the content using their device. That shows that users want to have a good experience, irrespective of their device.
Even though your site is among the greatest tools that can assist your business to grow, it is not an individual entity. You should consider your website to be the pillar that other components of your online marketing strategies operate around. Social media is one of these components.
Today, your target audience anticipates everything in your business to be connected. They want to have a seamless experience when moving from your site to social media and vice versa. So, what does that mean?
You need to make sure that there is some sort of continuity in the content and design between your social media platforms and website. Secondly, your visitors should not have a challenge when accessing your social media platforms through your website.