Are you feeling you’re running out of ideas to talk about on your company blog? Perhaps you’ve run the gamut on many important issues and topics affecting your industry, but are missing that inspiration you need to keep going.
This is a common problem even expert content marketers face from time to time, but it doesn’t have to be. Your company blog is one of the greatest resources you can flesh out and develop. It’s not static and can be updated as many times as you’d like. Even with older posts, you can always go back and improve them.
Many business owners lose hope in blogging and give up as soon as they hit a wall with their ideas. You don’t have to be one of them. In this guide, we’ll show you ten techniques which will help get the creative juices flowing, so you can create consistently fresh, useful content for your audience on your company blog.
1. Get Inspiration from Your Competition and Improve On Their Ideas
It’s okay to see what posts are working well for your competition. Pay attention to how often the post was shared on social media and see if there are any comments. These will be strong indicators that you could take the competitor’s style of company blog content creation and tweak it for your business. This doesn’t mean plagiarize word-per-word from the articles you read on their site.
Instead, find 4-5 competitors and look at what topics are discussed.
Write down what you like most about each and then think about how you can improve on the topic in your own way.
For example, let’s say you’re reading a post about email marketing from a competitor called “5 Ways to Strengthen Your Email Marketing Campaigns.” The content in the post is useful, but how can you take the same idea a few steps further?
You could try adding more pictures in your post than the competitor did or discuss 20 ways instead of just 5. Use your creativity and imagination to find a new angle on the topic and don’t be afraid to share your opinion. It’s what will keep your content more interesting for people to read.
2. Draw From Your Own Life Experiences
It’s always most comfortable to write about what you know. An excellent source of potential content ideas for your company blog could come from your past experiences in life, especially in the jobs you’ve worked in your field. Sometimes the best ideas will pop in your head after going out for a walk or taking a business trip.
There’s no limit to the possibilities that exist for content ideas once you start seeking inspiration from your life. It’s a lot like an artist carrying around a sketchbook and drawing what they see in front of them. At times, they have ideas they have to get down on paper right away, or they’ll forget them.
As you’re thinking of content ideas inspired by your life, jot down whatever comes to mind on a notepad and revisit them later. Then, you can take time to see if your ideas might be good contenders to make blog posts about.
3. Try Writing Longer Blog Posts
Blog posts that are 1000 words or longer are likely to give you more ideas for future blog posts. Often, you end up covering many topics within one larger topic.
For example, if you’re writing an overview on all the different types of roofing shingles homeowners can use, each shingle discussed could get its individual post, giving you more opportunities to rank for relevant long-tail keywords.
This is a great way to keep coming up with new content without spending too long getting yourself into a rut. There are a few posts on our blog where we used this technique to our advantage, like our guide on local SEO.
4. Use Google Trends
You can type in any keyword into Google Trends and see what’s trending. Look at the “related queries” section after you’ve typed in a topic idea. These can be excellent ideas for new blog posts to create for your company blog. In this instance, we searched Bitcoin, and these were the results.
There are 25 queries shown on different topics and events related to Bitcoin you could create blog content on. Take whatever industry you’re in, and use it as a starting point to find ideas. Another technique you could try is taking those related queries you used for blog content and finding other related search terms to create content on. Now you have another tool to use in your drive to come up with more ideas.
5. Check Facebook, Twitter, and LinkedIn
There are always lively conversations taking place on these social media networks. Pay attention to what people are talking about and make blog posts addressing their needs. It’s also easier to create relevant content that could go viral when you capitalize on social media. Don’t be afraid to add your two cents.
Even controversial blog posts can still generate buzz and the attention you need to grow your audience. If a post you created responding to some social media buzz doesn’t generate the results you were hoping for, don’t take it personally. See what went wrong and keep trying. Eventually, you’re going to find the right topics to talk about and share with your customers.
6. Create Updated Versions of Past Blog Posts
This advice especially applies to companies that have been blogging for over a year. Go through some of your past blog posts and see if there are any you could repurpose and update this year. Maybe there have been a lot of new developments in the topic you discussed and feel it deserves an original post of its own. You’re also providing your customers with the most up-to-date information on what’s happening, positioning yourself as an authority.
7. Interview Industry Leaders
It never hurts to reach out to an industry leader or influencer on social media and ask them for an interview. Ask nicely and tell them that you’re a big fan of their work. Mention specific articles or videos you saw and let them know how much they have positively impacted your work and company.
It’s okay to get turned down. The point is to be persistent and always look to establish a relationship with such people. You could also do this by leaving comments on their blog, social media, or website and contribute value by adding your own thoughts and reactions to what they discuss.
8. Create List Articles
List articles are a great source of inspiration for your company blog because they don’t take as long to create. You can choose any topic you want to talk about and create a list format, like with these ideas:
• 10 Ways to Wear a Hat
• 20 Ways to Develop a Company Website Faster
• 50 Techniques to Grow Your Company Blog
• 5 Ways to Find a Dog Adoption Agency
The basic formula always stays the same, but the topics you could talk about are endless. These types of posts also tend to be easier for your audience to read because there’s lots of spacing and headlines to break up the topic.
A big reason many business websites don’t get the traction or traffic they need is that their content doesn’t leave enough breathing room for the reader to pause and think.
9. Get Questions From Your Audience
Market research makes the process of creating blog post ideas a whole lot easier. Periodically, you can send out surveys where you can collect insights on what customers are having the most problems with. Pay attention to the comments you’re getting on other blog posts and use those as ideas for posts you can write.
Consult with your customer service and sales representatives and ask them about the most common consumer questions they’ve had to answer.
10. Share Customer Testimonials
You can build social proof and create more content for your company blog by sharing customer testimonials about your product. Ask the customer for permission first if they would like to be featured on your blog. You can also see if it’s okay for them to write the post to help you save time. Take what they wrote and make it fit within your brand. After, share the blog post on social media and motivate others to buy from your company.
Other Points to Consider
Creating ideas for your company blog can be the most challenging part of the process, even more so than sitting down to write and get your thoughts organized. Always think about the results whenever you get discouraged. These blogging statistics from HubSpot should motivate you to start blogging more often:
• Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
• B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
• Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.
Blogging is worth it for these reasons alone. That’s why we created this post to help you never run out of ideas. It would be a lost opportunity to pass up blogging only because writer’s block made your job more difficult.
For more information on content marketing and digital marketing, you can refer to our blog. You can also contact us at 470-440-3434 or email [email protected]. We hope you have found this article useful.