Good web design will allow users to access your page, even if it is the first time they do so, to immediately understand how to navigate through it.

This ease of use affects not only users and potential customers but also the search engines. The more intuitive a web is, the better the SEO positioning it will achieve.

Below we summarize the main features that your website should have to make users fall in love … and Google!

 

Characteristics of a website optimized for SEO

Logo linked to the Home

It is important that your web page shows the logo of your company visible and that, when you click on it, it is redirected to the Home. This link is precious for search engines and also for the usability of the web.

Navigation menu

A visible navigation menu, and always positioned in the same place, will also help the SEO of your website. This tool is necessary for the web user to see at a glance what is the content of your page, and the same happens to Google!

Visible links

The links of your website, whether in the Home, in the Blog or your Contact page, must be easily recognizable. We recommend that you design them in another color and underlining.

Goal-oriented web design

Through your web design, you must make it easy for users to do what you expect them to: read your content, buy your product, contact you … The goal should be clear and achievable at the minimum possible clicks.

Responsive design

Users will access your web page from multiple devices: desktop, laptop, mobile, tablet … That’s why it’s important that the web design adapts automatically to different devices. Remember that facilitating user navigation and making it intuitive will give you points so that your page appears better positioned in Google.

 

Web design optimized for search engines

In addition to those already mentioned, there are other requirements that your website must meet to achieve better positioning in Google. So is that not all web design is aimed at facilitating the navigation of users, there are also specific techniques to help the work to the “spiders” of Google.

XML Map

It is a .xml (eXtensible Markup Language) file that is readable for both humans and “machines.” They are essential for search engines to understand the structure and hierarchy of your website.

Robots.txt

It is a file that is inserted in the directory and specifies which pages should be “tracked” and which should not. Hiding private information can be useful.

The content

The content should be easily “crawlable” for the search engines. That is why we advise avoiding Flash or Silverlight formats to design your web page.

Lowest number of clicks possible

A large number of clicks means that search engines have to use more resources to “crawl” your web page. Therefore, a lower number of clicks will encourage Google to “crawl” and index your website more easily.

 

What is clear is that the design is important, both to facilitate the navigation of users, and to optimize the SEO of the website.

Good design and web architecture will be reflected in your SEO metrics. This will make it easier for your company to be among the top positions when performing a Google search.

If you also want to have a website optimized for SEO, contact us, and we will design your website to help you achieve your business objectives.