As the internet has grown more sophisticated, so has the ability to sell and market products online. The e-commerce business model has been a convenient way for business owners to sell their products without the extra expense of running a brick-and-mortar operation. The e-commerce website is always available 24 hours a day with little downtime with secure web hosting. Before e-commerce site became popular, much of the work was done through time-consuming phone calls and emails.
E-commerce has made the lives of business owners much better, but there are even more ways to use e-commerce to the fullest. By combining e-commerce with search engine optimization, you’re going to open up many more opportunities to make a sustainable profit online. It’s not enough these days to have a pretty e-commerce website.
You need to have the right optimizations for people to find your e-commerce business when they complete a Google search. Getting your website to show up as high as possible on search engines will be vital to achieving long-term success and growth without spending additional resources on outdated traditional marketing methods like cold calling or billboard advertising.
In this guide, we give you a practical view of e-commerce SEO and why it’s mandatory for your website to have it and several ways you can optimize your site.
Search Engine Optimization in a Nutshell
Many marketers try to make search engine optimization sound more complicated than it actually is. Search engine optimization is helping your e-commerce website get found on Google for relevant search terms people use. A lot of the SEO problems can be solved with a website free of any technical issues and with content that matches your branding.
Google processes thousands of searches each day, and in one year alone, this adds up to 1.2 trillion searches! SEO is not something you can skip after building a website because practically everyone’s looking for something online. We live in a world where technology is leading the way In how people search for products and services they need. E-commerce is a byproduct of the changes seen since the introduction of the internet back in the 90s.
Ways You Can Use SEO on Your E-Commerce Site to Attract More Customers
SEO is nice to have for your website because you don’t have to pay each time someone clicks on a URL in search engine results. You get to keep 100% of the profits you make when someone from Google finds your website and buys one of your products. These are several actionable ways you can use SEO for your e-commerce site to attract these customers and win them over.
1. Start by Creating Distinct Product Descriptions
A lot of e-commerce business owners miss tremendous opportunities to attract new customers because each product description on their sites is the same. Duplicate content is a major problem and stops your website from showing up as high in search engine results. Don’t resort to copying and pasting a competitor’s product descriptions either. Always mention the benefits someone can get if they bought a product on your site. It also helps to have a format you can replicate again and again and change to match the product you’re selling.
2. Start a Blog
Google ranks websites with longer content more than websites with thin content or no content at all. For an e-commerce website, you can create blog posts and give your customers more value by talking about important issues related to your industry. You can research what kinds of topics people are searching for the most on Google and write about them on your blog. Then, you can go back and optimize the post, meta tags, and heading tags for SEO.
3. Add Alt-Text to Images
When Google ranks an e-commerce website, the way you optimize images on the website matters and makes a difference. Start by adding alt-text to each image. This will ensure that even when a visitor can’t see the image, there will be text displayed instead that will tell them what it is. Give your images descriptive names too because Google also indexes those.
4. Get Mentioned by Top Industry Influencers
Try to find websites and blogs you can have your website mentioned on. If you have a unique angle on a widely discussed topic in your industry, it doesn’t hurt to reach out to someone respected in your field and pitch them the idea. Nowadays, you can find such influencers on Twitter and LinkedIn and also convince them to link back to your website, which could lead to more traffic, brand recognition, and sales.
5. Promote Your Website on Social Media
There’s tons of conflicting information out there on whether social media has an impact on SEO or not. Regardless, you need to be promoting your business as much as possible on social media to build your brand. Social media marketing is especially useful at the beginning when you’re still developing the SEO on your e-commerce website.
You can use social media to tell potential customers about special deals, discounts, and offers. Eventually, people will catch on and tell their friends and family about your website if you did the best job you could providing exemplary customer service.
6. Keep Your Website Mobile-Friendly
Over 60% of people use search engines from their phone. It’s critical for your website to work across all devices and browsers. Pages that look wonky on mobile devices will discourage would-be buyers from checking out the rest of your site, and they’ll take their business elsewhere. Do your best to provide a satisfying user experience by having a mobile-friendly e-commerce business website.
7. Stop Using HTTP
Website security will always remain a must for any serious e-commerce business. It’s up to you whether you want to keep customer information protected and encrypted. The last thing you want to do is leave your customers vulnerable to having their information stolen by hackers and scammers who use negative SEO and DDoS attacks to bring your business to its knees.
The best e-commerce SEO practice for security is using an HTTPs website certificate which keeps communication between your website and the browser highly secure.
E-Commerce SEO is Not Optional, But Mandatory for Success
SEO has a huge impact on e-commerce businesses. Because it could take a while to see results, many business owners don’t place much emphasis on adding SEO on their sites and leave potential gains on the table. Don’t be one of these business owners. Consult with a professional e-commerce SEO agency. Call our e-commerce SEO experts at 470-440-3434 or email [email protected] to get started with a free consultation and website audit!