Landing pages are very crucial since they assist advertising campaigns to achieve their goals. An effective landing page should be designed in a manner that makes it easy to convert users. In addition, the landing page should not make users to be distracted while on the page.
For your landing page to be effective, you should make sure that its design fits your target audience. Therefore, you should never design a landing page that has no clear purpose. The following are the elements of an effective landing page.
Consider Showing Prices
Some people believe that indicating prices can put off a user who is making inquiries. However, that is not true at all. If you want to promote a special offer, or you are charging a fixed price, why not show these prices?
Indicating your different pricing options can increase chances to close a deal. This is because your users will be aware of what they have signed up for. Showing the prices removes the hidden surprised that might put off the users down the line.
When you include your prices, it means that you have answered one of the essential questions that your users want to be answered.
Use a Video
Videos have turned out to become some of the most compelling and powerful parts of the content in the past few years. That means it can be a very logical and good idea to include a video to your page. You should understand that using videos could play an important role in increasing the time your user stays on the page. In addition, it helps in portraying a stronger message to your prospective customers.
A video gives you the opportunity to explain your products or services in detail. In addition, you can create a more interesting and appealing video than just a piece of text. Statistics indicate that more than 50% of users watch a video every day. This means it can be worth to include a video in your landing page.
You need to be more creative with the design of the landing page. It is essential to understand the fundamental reason why you need a landing page – to convince a user to convert. Nevertheless, many people think that landing pages should always be visually appealing. However, you also need to make sure that the landing page is persuasive; otherwise, you will lose valuable leads.
Therefore, it is essential to take your time to think about the language, structure, and design of your landing page. Doing that can make all the difference you need to outdo your competitors. When creating a landing page, remember the following things: create impact, be strong, and increase conversions.
Use Testimonials to Build Trust
Case studies and testimonials are key in every campaign. That means you should never forget about when creating a landing page. When you provide short testimonials and case studies, you get the opportunity to build trust with your visitors. Remember, trust is essential, and it is all that you need to convince your visitors to convert.
This can assist the users to know that the service or product you are selling works. Giving testimonials can assist you to prove your experience and skills. This, in turn, can make your conversion chances much higher.