Google My Business has so many useful features which broaden your chances of someone online finding your website. From adding your contact information to responding to questions and messages, Google My Business has made it easier for local and national companies to compete better.

Did you know that Google has one of the biggest market shares of all search engines? They dominate nearly 75% of the market, so doing all you can to market to people on the platform is your best bet to getting the traffic, sales, and leads you need to take your business further.

Our local Atlanta digital marketing experts at Viridian Geeks have some tips you can use to use Google My Business to your advantage. You’ll learn about some ideas you can try to market your brand on Google My Business. We’ll show you the steps to create an account, how to add new posts and content, and more!

How Do I Get Started?

To get started with Google My Business, go to the Google My Business website, where you can create an account. Click on the Start Now button, type in the name of your business on the screen. Follow the instructions and fill out as much information as you can.

Google will also require that you are authorized to manage the business account online.

Congratulations if you’ve made it this far. Once Google verifies that you are the owner of the business, you’ll be all set. Now, you can focus on optimizing your Google My Business listing so your audience will be able to learn as much about you as possible.

Most Useful Google My Business Features

Google My Business isn’t just some Yellow Books-style directory listing. It’s become much more than that through many of the features that have been added. We’ve tried many of these features ourselves, and this is our take on some of our favorite features.

Google Posts

This has to be one of the best features of Google My Business. It allows you to upload images from your businesses, post special deals and promotions, share your blog post content, and much more.

You can even run ads through Adwords Express which you can access from the “Create Ads” link, and Google will send you reminder emails and recent statistics on your page’s performance.

Insights Tool

Using the Insights tool on Google My Business allows you to see how many searches on your listing came from people looking for similar products and services and how many of them found your listing by directly typing your business into the search bar. As you scroll down the page, you’ll get more specific details on what these people did while you looking at your listing.

You can see where your customers viewed your Google My Business listing and what actions they took after they saw it. They will either visit your website, request directions or call your business phone number. There’s even a graph showing you how many of your photos on the listing were viewed compared to the ones on your competitor listings.

Add Videos

As evidence of Google My Business continuing to evolve, a new feature was added where you can now upload videos about your business. Once you submit your video, Google will review it according to their guidelines. Extra capabilities like this add to how much you can do on Google My Business to market your business brand online.

Google Messages

As if being able to post your own videos or write your own posts on Google My Business wasn’t enough, you can now even send messages to your clients. You can enable this feature by going to the home page of Google My Business and adding an eligible mobile number that can accept SMS messages. Now your customers can send you text messages.

If you don’t want to have this feature on anymore, that’s also easy. You can toggle the feature off and on whenever you need to.

Questions and Answers

Customers can leave questions on your Google My Business page, and you can leave replies. It’s best to respond as quickly as possible. Your customers will be notified when you leave a reply, and the question you answered will disappear when you’re done.

How to Optimize Your Google My Business Listing

It makes sense to think about ways to optimize your Google My Business listing. You want to get as much exposure as possible and reach new people through your listing. One of the easiest ways to do this to add keywords related to your business on the summary and description of your business.

Always think about how you can best help someone and create content which provides value.

You have up to 750 characters to write a description on your listing, but only 250 characters will be visible before the rest of the text gets cut, so make each word count!

Keep your profile as complete as possible and make sure all your business hours for the week are included on your listing.

For more information, you can read about Google My Business API v4.1, which talks about additional ways you can unlock the full power of this amazing tool.

Summary

Google My Business is one asset you can’t do without if you’re looking for more ways to get traffic to your website. It’s not just an online listing. It’s a powerful tool with many features you can use to market your business online and one of the first things people will see when they search for your services.

If you need any help setting up your new Google My Business account, contact our digital marketing professionals at Viridian Geeks at (470) 440-3434 or email us at [email protected] for more information.

We are experts in SEO, social media marketing, content marketing, and more and we’ll provide a free analysis of your business website.