In July of 2018, there was hectic news for SEO and online marketing in general. In addition to incorporating the loading speed of a website as a mobile positioning factor, Google also announced another change for this summer related to the HTTPS security protocol and its Chrome browser.
For some time, the popular Google browser, which has more than 50% market share, began to indicate in the address bar when a website was not secure.
Until now, the criterion followed affected those websites that did not have the HTTPS protocol implemented and used elements of data capture, such as sending forms or registering users.
For example, an online store that did not have an SSL certificate was shown as unsafe; whereas a corporate page, strictly informative and without data collection, was not affected by this practice
In addition, a few years ago Google indicated that the presence of the HTTPS protocol on a website was a positive signal for positioning in its search engine.
“If you want to prevent your website from being marked as insecure, you should implement HTTPS.”
What changes with the Chrome update this July?
Starting with the new version of Chrome that will be launched in July 2018, all pages that do not implement data encryption through the HTTPS protocol will be marked with the “Not secure” label. Regardless of its content and the interaction that occurs with users.
Google argues that much of the web traffic registered in Chrome, both Android and Windows, is already protected (around 68%).
Not only will this modification be applied, but the plans of the Mountain View company go further: starting in September, the “It’s safe” tag in Chrome for websites that implement HTTPS will disappear, leaving only the lock icon visible. And in the future, this icon also has the days counted, since Google believes that the security of a website through encryption with HTTPS should be a standard.
Should I use HTTPS on my website?
Yes. Seeing the effort that Google is making to give more and better visibility, both through its Chrome browser and SEO, to those websites that implement the HTTPS protocol, the activation of an SSL security certificate is practically an obligation.
After a couple of years promoting the SSL security protocol for web pages, Google has already warned that since July your Chrome browser will begin to display the warning of unsafe pages “Not secure.”
Bearing in mind that some statistics show that last year 53% of users around the world used the Chrome browser as a browser (reaching 64% in Spain) not having the SSL security certificate could have a negative impact on some websites. Although it must also be said that Google has given more than enough time since its first notice, and the implementation progress has been quite important.
According to the notice given by Google on its security blog, this is the warning that will appear in the Chrome address bar with the text “Not secure” (Not secure).
Whether you want to migrate your current website to HTTPS, or if you start from scratch with a new web project, at Viridian Geeks we will be happy to help you with the installation of the SSL security certificate.