Have you been pouring a lot of love, care, and attention into your WordPress blog in the last several months, but are finding that you need a bit more of a push to get people reading? You’re doing the right thing by regularly updating your blog with new content. It’s easy to get discouraged when you aren’t getting the results you might have expected.
Our advice to you is to keep at it, but also employ these techniques we’re going to show you so you can promote your blog and get more of the leads you deserve. Here are 10 winning ways you can promote your WordPress blog and website.
1. Develop An Email List
When you get into the habit of blogging every day, you should seriously consider adding email marketing to collect information from site visitors. There are many services out there like AWeber and MailChimp available that make lead generation a breeze. With these tools, you can have thousands of subscribers and let them know whenever you’ve published new content.
On WordPress, you can install plugins and get API keys from the email marketing services you choose. With your email list, you can also start sending your most devoted fans special discounts and offers to motivate them to remain loyal to your business.
2. Optimize Your Website for SEO
This advice especially applies to business owners who have been blogging for a while but haven’t had the time to fix the on-page SEO on the websites. By getting a site audit, you will be able to know where you stand and know what your website is missing.
You will be able to see if you need more meta descriptions on your posts or if you’re missing any alt-text on your images, both of which can positively impact your SEO significantly.
3. Share Your Blog on Social Media
It never hurts to start advertising your blog on social media. LinkedIn and Facebook have become very popular social media platforms you can use to promote your best content. You will improve the social media signals on your site and potentially increase your site’s SEO rankings too.
You may also get enough people to share your content to the point where paying for ads on social media won’t be so necessary at that point.
4. Answer Questions on Quora
One of the ways you can provide value for people is by using your blog to answer questions on Quora. Sign up for an account on the website and then find the questions you want to solve. After answering enough questions for a while, you’ll have others requesting your answers. Take the time to make your answers as informative as possible, and include images in your posts.
Get your answer to the top of each question thread by getting lots of upvotes, and before no time, you’ll develop another source of organic traffic and leads. Here’s an example of how you should answer questions on Quora which might give you some inspiration to try this strategy out for yourself:
5. Reach Out to Influencers
Think about who some of the top experts are in your industry and write them down on paper. Follow their work on LinkedIn, YouTube, and anywhere else where they are active. Leave kind comments on their channels and repost content they did on your social media networks. If they also run a blog, even better. Start commenting on their posts and be sincere and genuine about how much value you’ve gotten from their work.
6. Try Guest Blogging
Sometimes, the influencers you admire also run their own blogs. If you see that they are accepting guest posts, develop content from a unique angle which will fit the style and tone of their blog in exchange for a link back to your website. Keep in mind there are some blogs where you’ll need to pay a fee to have your post published.
In most cases, you’re not allowed to have the same content published on your WordPress site. Take the time to read through the requirements they have for posts from word count to the topics they want to see.
7. Use Internal Linking
When blogging, you should use internal links to make the user experience better. As you develop more blog post content, people are going to have a harder time digging through your blog archives to find what they need. Save them the trouble by linking to relevant articles and landing pages on your site.
By doing this, you’re also adding more weight to the on-page SEO on your website and boost the traffic you’ll get on your site.
8. Post Comments and Threads on Reddit
Reddit is similar to Quora in that there are lots of people who are looking for helpful information and useful content. Reddit will take more time to develop a strong profile, however. There are many subreddits which have strict rules about posting links back to promotional material. You also need to know who you’re writing for and get creative with how you make Reddit threads.
People on Reddit tend to like heartwarming personal stories and posts with lots of factual information. Having a thick skin will also help you before spending your time promoting your business there. Redditors can be some of the harshest critics of your work, so expect some negative comments here and there and most importantly – have fun and don’t take it personally.
9. Make YouTube Videos
YouTube is another great platform you can use to promote your blog, especially if you enjoy being on camera. You can make video versions of some of your best website content and present it in a whole new light. Optimize your videos for YouTube SEO by using relevant tags and keywords in your video title and descriptions.
If you’re camera shy, you don’t have to appear in the videos either. There are several workarounds you can use like writing a script for a narrator or using animations to illustrate your most important points. Just be sure to add a link back to your blog in the YouTube video description.
10. Create a Press Release
Press releases are an excellent source of PR for your company, but did you know that you can also use them to promote your blog? You can get a lot more exposure creating a press release showing off what makes your business the most exceptional in your industry. Optimize your press release and include relevant keywords and links back to your website and blog. Even just one press release can create the desired effect you’re looking for with more organic traffic and leads.
You should never let your blog sit there and collect dust and cobwebs. There are so many ways you can start promoting your blog to increase your company’s brand awareness. If you don’t have time to use any of these strategies discussed to promote your blog, you should give our Atlanta blogging experts a call at 470-440-3434 or email [email protected] for a free consultation and SEO website audit today!