For small businesses, having a website is the way to go when it comes to attracting new customers online. With a website, it’s possible to create pages and content to educate the reader and persuade them to convert.
The possibilities are limitless through having a mobile-responsive website that won’t drive customers away. All of this is great, but what else can be done to increase the number of business website leads you’re currently receiving?
After all, your competitors are always researching the best ways to boost customer retention, and so should you. Digital marketing is an ongoing process that never stops.
There will always be new trends and techniques to try. With this guide, you’ll get the lead generation strategy ideas you need to keep up with your competitors and grow your business the right way. Here are ten easy ways you can start increasing your number of business website leads!
1. Blog As Often As You Can
One of the easiest ways you can start generating more leads is by putting more time into creating blog posts for your website. Try to aim to blog at least 1-2 times a week. Blogging allows you to share useful content with your audience and rank for more long-tail keywords in SEO. While blogging is simple, it’s also quite powerful and effective. These following statistics from HubSpot illustrate what blogging can do for your small business:
• Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
• B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
• B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.
Those two blog posts you create per week add up to 8 in a month, getting you closer to the 11 blog post minimum you need to get 3x as many leads as your competitors. The most important key to success is consistency and quality. Create blog content that’s going to provide value, and your audience will thank you in return. It might take some time to get the results you’re looking for, but your efforts here will add up massively if you stay the course and stick to a plan.
2. Run Paid Ads to Your Site
There are several popular paid ad platforms to choose from. With these platforms, you only pay when someone clicks on the ad you create. We recommend that you create an individual landing page on your site exclusively to match what your ad is talking about. You can use Google Ads and Facebook Ads to drive people to those landing pages which will explain what benefits your leads will get.
You can also add a form on these landing pages to collect information including email and phone numbers and work with your sales team to convert these potential customers. Paid ads are great when your website’s SEO is still in its early stages.
3. Create Free Downloadable Content
Another way you can increase leads to your website is by creating free downloadable content for your audience to read. Start by creating an ebook or white paper and add a section on your site for people to download. You can also create incentives by offering these items in a pop-up asking for email addresses. Just make sure this pop-up isn’t intrusive and only shows up after the user has spent enough time on your website. After a while, this method of generating leads will be worth its weight in gold as you now have a way to keep the sales funnel going without much extra effort on your part.
4. Add Customer Testimonials on the Home Page
One of the first places people will see is your home page. The home page gives customers an overview of what your business is about, what services you offer, and contact information. You only have 10-20 seconds to grab the user’s attention before they decide to go somewhere else.
One of the ways you can convert more website visitors is by having the best customer testimonials on your home page and other places on your website. People love social proof and reading success stories from others who have tried products like yours and found that their problems were solved.
It also gives people unfamiliar with your business more of an idea of what they can expect to get if they used your company over the others in their area.
5. Promote Your Website Often on Social Media
Always have a social media marketing plan at your disposal. Millions of people check LinkedIn and Facebook each day for news and to see what their friends and colleagues are doing. Become part of the conversation and share your best content on these websites.
Take the time to start building up your number of followers on these sites to build credibility. Having LinkedIn and Facebook pages with at least a couple of hundred followers and some posts with some likes and comments is a fine start. Most good website content goes unread, and you can reach more people who would otherwise not know who you are.
6. Run Contests, Giveaways, and Send Discounts
Another way you can generate more leads and outclass your competition is by creating fun contests you can tell your customers about. Each month, you can have a different contest where you give away certain items for free. You can also hand out discounts and special offers as part of the prizes. Give customers more reasons to stay loyal and tell their friends and family about your business this way.
7. Stick with a Simple Website Navigation Structure
Some websites become too complicated to the point where users have a difficult time finding what they need. Don’t make this same mistake. Keep your menu item titles user-friendly and straightforward. It’s best practice to start with a website sitemap to plan out how each page will be organized and interlinked together. Better website organization is favorable for your website’s SEO and traffic too! You will benefit because your customers will spend less time getting frustrated and won’t want to leave your website as quickly.
8. Create Thank You Pages
One of the more overlooked parts in website creation is the thank you page. The thank you page can include links to social media profiles and direct users to other relevant parts of the website. Thank you pages are most suitable to show after a visitor buys a product from your site or fills out contact information. Add discounts, exclusive promos, and more on the thank you page. Literally anything you can think of that will create repeat customers is fair game here.
9. Create Surveys
Surveys are an excellent way to get feedback on your website. Ask your customers questions about how they feel about your product and business. Encourage them to give constructive feedback so you can go back and see what’s working for you. Also, you can collect emails and other information from using surveys for your benefit.
10. Try Guest Blogging
While the rules of SEO change all the time, one can still agree that guest blogging is an effective way to generate buzz for your website. Some websites will charge a fee for you to submit ideas for posts, but the results are worthwhile, especially if the blog has a considerable following and reach. At best, guest blogs get your company’s name out there, and you get a backlink in the process.
These are some of the best lead generation strategies you can try for your business. Many of these are straightforward and easy to try out and won’t require too much of your time. Of course, if you need help with any of these strategies, give our team a call at 470-440-3434 or email [email protected] for more information.
We hope you have found the information in this guide useful, and thank you for choosing Viridian Geeks, an Atlanta digital marketing agency.