Stories do not only appeal the intellect, but they also appeal the emotions. Moreover, this is what assists stories to create connections with people.
The main task of UX designers is to create positive, meaningful, and impressive experiences. Incorporating stories to their designs assists them to add more meaning and depth to their technical ideas. Actually, effective storytelling assists UX designers to make their ideas outstanding and straightforward.
To create a compelling story, you need to understand the following things.
Who Is Your User?
The first and most essential steps UX is defined the persona of the user. You can achieve this through observation and research, which can assist you to develop the user’s imaginary representation. When you build a story around your user, you get the opportunity to connect with them better.
When you understand your user, you can relate to them since they become a true person, rather than a common number of data and statistics. This makes it much easier to understand the needs of the user, which helps you to solve them. It is crucial that you check your data in order to be specific with your user needs, goals, behaviors, and shared challenges.
As a designer, you can use these user personas to create a story around the fictional users. You can make them a reality and add more meaning to your web design project.
What Is the Challenge the User Is Experiencing?
At times, web designers find themselves creating a solution or UX without even knowing that they want to provide to the user and why. Therefore, it is essential for web designers to understand the purpose of the project they are working on. For web designers to create the best solution, they must understand the challenges of the user.
In addition, they must understand the issues they want to overcome. Web designers should ensure that they answer these questions: how can I assist the user? What problems is the user facing? How will the product or service assist the user?
Once you discover your user, you should understand the things that motivate them, and understand the challenges they are going through. Doing that will assist you to solve their problems entirely. When you identify the challenges the user is experiencing, you will be able to create a very practical solution and brand story easily.
Where Is the User’s Destination?
A good product or service should be able to assist the users to overcome their challenging by assisting them to reach their preferred destination. When you have the user’s destination in your mind, it will assist you to create a UX with more meaning. When you define the value of the project, you will be able to understand better how the project is applicable to the real world, and its ideal outcome.
You need to answer this question at the end of your day, what are the expectations of the user from you? The answer to this is your destination. Therefore, you don’t need to get stuck up in your daily web design tasks. It is important to understand that your most important task is to guide your users to their preferred destinations.
When you define the user’s destination, you will be able to add more drive and purpose to the web design project, and this will give you a more solid end goal.