The UX user experience is one of the essential factors when positioning a web page in Google. Why? Because it is the only factor that can not be forced by any SEO strategy and obviously Google knows it and every day has been gaining weight in each update of its algorithm. Your website works or does not work. There is no trick. The users who visit us are the ones who put the note browsing through our content. Google is marking each of our URLs with user signals that together with the other three essential factors will serve to decide if we deserve to have superior visibility or lower than our competition in the search results.
What are the other 3 factors of user experience?
- The optimization of the web page(SEO Onpage)
- The popularity of the domain by linking to websites, blogs, forums and portals of related themes and means of authority,
- And finally, the creation of relevant content recurrently to give Google to understand that our website is alive and growing permanent.
Now let’s get down to business, what do we have to take into account to improve the user experience?
Do not wait for your visit
First of all, loading time, there is no point in having a beautiful website, linked from pages of ultimate authority when they try to visit us if it takes 4, 5, 6, 7 seconds, to show “something” on the screen. Long loading time is directly proportional to the bounce rate, possibly the most important metric to filter the experiences of good or bad users.
Users must be able to navigate comfortably from any device. Taking into account that more than half of the searches are made from mobile devices, the web has to be perfectly optimized for intuitive and straightforward navigation. Google results are independent for desktop and mobile. It’s common to find websites that occupy preferential positions when we search from our PC in the office and be missing in combat when we return to look for it at home from our mobile or tablet.
Check that the user DOES NOT GO!
Create highly relevant content for all the keywords you want to attack. A specific content, well structured and enriched with photos and videos will get the attention of your users by multiplying your conversion options.
Encourage interaction in your content
If your users browse your website more time than in your competition, we have a lot of livestock, for this, it is very important to have a very broken down content and create a lot of internal linking that invites users to continue interacting with our website. An example? Wikipedia. The eighth wonder of the modern world. Google interprets that if our sessions are longer and the number of pages viewed per session, is higher than that of our competition, our content is more relevant than those of other websites and deserve greater visibility in their rankings.
Test the ideal version
Do not give anything, of course, test, study the results in Google Analytics and never modify anything based on sensations, but based on data. There are excellent tools to perform Tests A / B that allow you to test two versions of the same landing page, to be able to decide on the best option based on quantifiable data. The best is AB Tasty and Optimizely.
Ask your users
Knowing that users rate our website with their browsing experience, why not ask them what they think? With Survey Monkey and Google drive (free), you can receive valuable feedback from your visits.
Track your competition
Identify the best websites of your competition and analyze them. In each of them, you will find a tip that can improve yours. Collect, information, test and apply. This operation never ends. You know what they say, keep your friends close but even more close to your enemies. Be very aware of what your competition is doing at any given time, because you will save time and earn money.
SUMMARIZING IN TIPS
- Hire a good host, and your website has to go like a shot.
- The user can visit you from the PC in an office, with a laptop in a cafeteria, from the sofa with a tablet or from the toilet with the mobile phone. Your website must be easily navigable in each moment and context.
- Users enter Google, do a search, and click on a result, and you have a few seconds to convince them that your website is what they are looking for, convince them!
- Having less% of bounce than your competition, longer session times and more page view URLs are directly proportional to your Google rankings.
- Test each appropriate modification that you are going to implement, to decide with numbers in your hand which version performs better.
- Randomly poll users of your website to get the feedback of who “puts the note.”
- Discover what your competition is doing and apply the best ideas that you had not thought of. They also do it.