The SEO has evolved considerably since its inception. Each year new factors appear that affect the positioning of the webs, mainly in Google.
One of the positioning signals that from the beginning has had a relative weight are the links. And from the need of the websites to obtain new links to improve their ranking in Google, one of the disciplines of SEO is born: the Linkbuilding.
But are the techniques for obtaining links the same as 10 years ago? What changes has Google introduced in the evaluation of the profile of links on a website? Let’s review the main techniques for attracting links in 2019.
“The links are still one of the main positioning factors in Google.”
Review of lost links
After making an effort in capturing a link in a quality portal and linked to our sector, there is nothing more disappointing than seeing the link disappear. The reasons may be several, and in some cases, there will be no choice but to resign and continue working on another front.
But sometimes, we can retrieve these links by contacting the author of the content that links the person responsible for the web or us. If the link has been removed by mistake or because the linked content no longer exists, just send an e-mail commenting the case and, if necessary, sending the correct link to our website.
High in directories and portals of the sector
There are hundreds of directories that group company profiles according to several criteria. Usually, they have a free option that allows us to enter the file of our business and a link to our website.
In this case, we should be careful in choosing the directories, to avoid possible Google penalties.
Activity in social networks
At the end, who has to decide to add a link to our content on your website is a person. And these people have profiles on social networks. Contacting and interacting with them through them can be an opportunity to publicize our website.
Profiles on Google My Business, Yelp, and local listings
If our company offers services locally in the population where it is located, we can register your profile in local directories such as Google My Business and Yelp.
One of the most popular discourses within the SEO world a few years ago was the assertion that “Content is the King” and other variations. Although having quality content is one of the fundamental parts of many SEO strategies, ignoring other aspects such as Linkbuilding or technical SEO is not a good practice, especially in strongly competitive sectors.
An approach that we can give to a quality content within our positioning plan is the capture of links through it. If we offer free, for example, a study of our sector and we give information through social networks, we can get links to our portal organically.
Guest posting and sponsored articles
The payment links have always existed within the SEO techniques to expand our backlinks profile. Over time, the mechanisms and processes have become more sophisticated, up to some of the most common practices currently: Guest posting and sponsored articles.
The Guest posting allows us to write content on an external blog, appearing as authors invited to it and allowing us on a regular basis the insertion of a link to our website.
In the sponsored articles we delegate the writing of the text to those responsible for the blog or portal, but we can also ask for the insertion of a link.
Analysis of the competition
The leaders in positioning in our sector will have previously worked on their link profile to reach their position. With tools like SEMRUSH, we can detect exactly which domains these links come from and, as far as possible, obtain them for our website.
Brand mentions without linking
An opportunity to get links to our website may arise from the mentions made about our brand on external websites. With a simple e-mail, we can suggest to the creators of the content the possibility of including a link to our website so that its readers can expand the information on the subject in question.