Every day on Google, millions of people search for local businesses they can depend on. Many business owners often overlook local SEO as an effective strategy to find new customers. As a business owner, you could try the old-fashioned way of listing your business in the phone book. However, with everything becoming increasingly more accessible online, you need to grow with the times and take full advantage of what online marketing, local content creation, and local SEO can do for you.
Local SEO is exactly how it sounds. You’re trying to increase how many people find your site in search results and beating your competitors to the punch. That’s it! Seems simple, doesn’t it? The premise is simple, but what will set you apart from the rest is your execution and planning. Local businesses are in an amazing position to find new audiences to target their products to. Everything at this level is focused on the geography of where people live. It’s different to target customers in Georgia than throughout the United States. You must think of ways to make your local content stand out to your local customers in your area.
We’ll show you how businesses use local SEO to attract new clients. You’ll be more aware of what to do and what not to do. It’s time to use these awesome techniques today to reach new people. The power of excellent local content marketing can open new doors for your business and offer another way to connect with your customers.
How to Get Started with Local SEO
First of all, laziness is not an option if you’re serious about creating real content your customers will love. Let us be clear: local SEO does not mean copying and pasting previous content and simply changing a few cities and states. You need to be much more creative and focus on making distinctive content which will make sense for the area you want to target.
Embrace What Differentiates You from the Rest
In general, when creating content and web pages which will tell new customers about what you do, you need to think about what makes your business so unique. Make your services relevant to people living in the targeted area.
Make sure your title tags and h1 tags accurately reflect your business and its local offerings. For example, if you own a barber shop out in Dunwoody, you would need to make sure your title tag says something about “Dunwoody Barber Shop” along with what you feel would be most appropriate for what you do.
Tell People About Your Location and Don’t Hide It
One of the biggest no-brainers about local SEO and content writing is letting people know where you are. We recommend having the following on your page to make it easier for customers to find you:
• A location map with your name, phone number, and address
• Written directions on the page on where people can find your location
As for the rest of the page itself, we have other ways for you to optimize the content to the best of your ability.
Perform Local SEO Keyword Research
Local SEO is still SEO, meaning you need to do keyword research in your local market to see what users search for. There are many great tools out there to help you do this. Industry professionals love using Google Keyword Planner, which is free. If you want to take your keyword research a step further, you could add tools like SpyFu, SEMRush, or Long Tail Pro in your arsenal. Tools like these can provide more in-depth information about where your competitors are getting their traffic from and how profitable your locally tailored keywords are.
Share Your Local Content on Social Media and Don’t Forget to Optimize
Once you’re finished creating a great piece of content, immediately share it on your social media channels. Social media is a great platform to get your content out there right away. As you might have guessed, you can apply many of the same on-site local SEO principles to social media posts too.
Look for relevant local groups that apply to your business and start sharing your content. Try typing in “Alpharetta, GA jewelry” or “Johns Creek automotive” to see what’s out there and narrow down your choices to the ones that make the most sense for you.
Similarly, when you prepare your content for social media sharing, you can optimize your hashtags and add modifiers. We recommend using keywords related to the town or city you live in and the service you want to promote.
Reach Out to Local Organizations and Sites to Help You
So you have exactly the kind of content you want people in your area to see. Now, take the time to find local events and sites which relate to your business. This includes anything from award ceremonies to charity events. It’s a great, natural way to potentially get a backlink to your site without using any black-hat SEO which can get your site penalized by Google.
It’s even better if your business manages to make it into the local news. In conclusion, more publicity means more brand awareness. It’s a great opportunity to get your business and its name out there to everyone living in your town.
Now, you know about some of the ways you can make local SEO work for you. We hope you try these methods out for yourself and appreciate your time. If you like what you see, you can learn more about the services a professional Atlanta SEO company like Viridian Geeks can help you with.