After the announcement that this year we would enter the era of Mobile-first indexing, among other SEO trends for 2019, Google has announced that it will take into account the loading speed of our websites as a factor for the SEO positioning of the same in mobile devices.
The update, called “Speed Update” by Google itself, will penalize those websites that have abnormally high load times. Recall that in addition to this signal, the algorithm takes into account hundreds, even thousands of factors to determine the positions in the results pages, so this new update becomes part of the entire network of technical SEO elements on-page that we can optimize.
Mobile loading speed is an SEO factor for Google
From time to time Google gives some tweaks to their algorithms, and everyone is alert to what that may mean for their web pages. Now you can not say that they do not take you a warning. The loading speed on mobile devices will influence the positioning.
The expected date for the incorporation of this new “signal” to the positioning algorithms of the search giant in June of this 2018. So from that moment, those pages whose speed of loading on mobile devices is slow could be harmed.
And is that Google has long stressed the importance of improving the user experience. And among the critical factors has always been the loading time of the pages. Now, until now Google was only evaluating this parameter from the point of view of desktops, the novelty is that now sees the mobile loading speed as a more important aspect.
More than one was seen coming. Because if we look back a bit, we will see how Google emphasized that mobile traffic be increasingly important in its strategy. And even more shocking is the report offered by Google itself where they claim that the average loading time of a landing page on mobile devices is 22 seconds. Is not it said that more than 3 seconds of waiting is the time necessary for more than half of users to leave a web page?
Well, you know, if you do not want to take any scare you can start working on this aspect. From Google as always insist that there is no mathematical rule to know the exact influence, but what is clear is that we should do a review of the loading speed of our websites. Using tools such as GTMetrix or PageSpeed will give us a good idea of whether we are doing things right in this regard. Do not forget, and you have to take care of this aspect in order to keep the positioning of your web pages in good health.
“Google will penalize those websites that present abnormally high loading times.”
Should I optimize the loading speed of my website?
Although the change will not be effective until July 2018, the speed with which they load the contents of our portals takes quite some time as part of Google’s algorithm for computer searches.
In this case, in addition to preparing for the mentioned update, the improvement of the speed of a web positively affect the user experience. Even a study published by the same Google established a correlation by which as the load time increased, so did the bounce rate.
How to measure the loading speed of a website?
There are many tools to determine the speed with which the resources and contents of a web load. Some of the most used are:
- PageSpeed Insights from Google: one of the veterans in the sector, this online tool allows us to assess the speed of loading both computers and mobile, providing suggestions that sections and elements can improve.
- Test My Site of Google: another of the tools provided by the company behind the search engine, in addition to evaluating the speed, offers a comparison with other companies in the sector.
- Pingdom Website Speed Test: one of the advantages of this on-line analyzer is the possibility of performing the speed test from servers located in different geographical locations.
- Chrome: Google’s own browser includes several solutions to measure the speed of loading a website, including an emulator with options such as viewing the content as if it were a Smartphone or simulating different types of Internet connections.
Remember that optimization should not be done with only the Google search engine in mind: the user experience should be one of the main focuses on which to focus our efforts since, after all, they will be people, and not the bot of Google, who send a form or make a purchase on the websites of our businesses.