Many people wonder where they need to get started with SEO. There are many resources out there, but the path to success isn’t always clear. Should you focus on building high-quality backlinks first or go straight into social media marketing while you build SEO power on your website. In any case, you’re going to need to have some on-page SEO for your website for these other avenues to work well for your small business.
On-page SEO is all about making sure that your content and website pages are optimized for search engine crawling. Quite frankly, we find on-page SEO to be our favorite parts in helping a small business website. It takes some work up front and much planning to get right, but it’s ultimately the foundation from which everything else you want to do in SEO stems from. Here are some helpful tips & tricks to help you take advantage of everything on-page SEO has to offer for your business website.
What Do You Need for On-Page SEO to Work?
On-page SEO comprises of many smaller pieces, but each of them is just as important as one another. In this section, we’re going to briefly discuss each significant component you need to have to optimize your website for SEO fully. They are:
We’ve talked about meta descriptions in more depth in one of our previous posts, but here’s another explanation of what they are. Meta descriptions are the snippets of information people see when they are searching for websites on Google. The information contained in a meta description usually summarizes what each page is about and can include a call-to-action to entice the user to click on the link.
Meta descriptions that have your target keywords will make it more likely that your website will rank appropriately for the stuff you want to be found by search engine users.
Body tags in HTML include H1, H2, H3, H4, H5, and H6 tags. We have another post on the blog which discusses body tags in more detail if you’d like to learn more about them. Here’s the gist of what you need to know in the context of on-page SEO: body tags are used to organize your content, so it’s easier for both the search engines and people to get a good idea of what your content is about.
It’s best practice in SEO to include an H1 tag once per page, and use H2 and H3 tags primarily to organize the rest of your content. H4, H5, and H6 tags are rarely used, so you shouldn’t be too concerned about using them for on-page SEO.
Internal linking is essential to have on your website because it’s another way you can improve the website user experience. You can link to other pages on your site as long as they are relevant to what each page is about. Internal linking is especially useful when you’re writing many blog posts, and you’ve talked about individual topics in detail before.
You can make what’s called a skyscraper post and then make smaller blog posts based on the bigger one you wrote. In the skyscraper post, you can update it to include links to each of the shorter blog posts you did, thus making it more accessible for people to find your other content without having to spend a lot of time searching for a post.
Keyword density is another on-page SEO factor that’s worth paying attention to, but you have to be extremely careful with this one. While it’s true that you should mention your keyword a few times in your content, you don’t have to go crazy and bombard your content repeatedly with keywords. You should focus on creating content and writing it for people first, and then turn your attention to keyword density after.
Most of the time, you will find that keyword density takes care of itself if you did a good job writing the content from the beginning and including a lot of related topics readers may find useful too. If you’re unsure about your website’s keyword density, there are free tools you can use like Keyword Density Checker you may find helpful. Yoast SEO also has a keyword density checking tool built in.
This one is pretty straightforward, but you need to ensure that the URL structure on your site makes sense. It’s best to organize everything hierarchically and never go beyond 2-3 levels when creating links for website pages. For example, it’s better to have a link like https://www.websitedomain.com/services/first-service than https://www.websitedomainexample.com/home/services/first-service. The first URL will confuse search engines, and therefore your site won’t be crawled as effectively if you kept your URL structure as simple as possible.
Image Optimization and Tags
Optimizing your images to load quickly on browsers and devices is vital for success in on-page SEO. You should keep your pictures under 200 KBs as a rule of thumb and also add appropriate alt-text to keep them semantic and readable for search engines. We have a post on the five guaranteed ways you can optimize your images for SEO you can also check out if you want more information on how you can do this yourself.
We cannot stress enough how crucial excellent content is for on-page SEO. Without unique content, you really wouldn’t have much to work with. All the other stuff we’ve talked about so far is like icing on the cake compared to content. When you create content, you always have to put yourself in the position of someone who’s looking to buy your product or service. The goal of having content on your website is to persuade people to take action and buy from you.
We have an article discussing how you can start creating excellent SEO-optimized content for your website here. If you don’t want to go through the trouble of creating content yourself, you can always contact our content marketing specialists at 470-440-3434 or email [email protected] if you’d like to request more information on how our SEO services can help your business grow!
Other On-Page SEO Tips
Don’t worry if you don’t see results right away. On-page SEO might take some time and experimentation to see what works and what doesn’t. Always use keyword research to determine what content your site needs and go from there. You should also focus on local SEO when you’re starting out as it’s often easier to rank well for keywords and generate leads. Local SEO is also an excellent source of long-tail keywords you can have on your site for on-page SEO.
We hope that you’ve enjoyed this article about on-page SEO. On-page SEO can be a lot of fun once you understand how each component fits together into the bigger picture. Always look at what your competitors are doing and see if there are opportunities to outperform them in on-page SEO. If you follow our advice, you will soon have what you need to build your off-page SEO and social media marketing to grow your business further. Give us a call at 470-440-3434 or email [email protected].