80% of businesses fail within the first year of inception. Let this fact sink in for a moment, and then think about the implications of not having a website for your business. Most people go online to find useful information and things they need.
When was the last time you heard anyone say they look up businesses in the phone book? Probably not in a very long time.
The internet is rapidly evolving, affecting how people discover new businesses. Website visitors want to know about your hours of operation, email, phone number, and other helpful information instantly.
They don’t have time to look up your address in the Yellow Pages nor be bothered to go through dozens of pages on your current site. Reducing the length of time for people to find your contact details will set you apart from many of your competitors.
Without a strong business website, you risk missing out on lots of potential customers in your market, and your business might end up as another statistic to add to the whopping majority of businesses that fail It’s time to get a professional web design with security and functionality to improve your business branding.
These are 6 reasons why you need to have professional web designers create your website rather than going the DIY route.
1. Technology is always changing
Best web design practices change all the time. One of the most recent developments was with the introduction of responsive web design. In other words, websites that work on mobile browsers, tablets, and smartphones.
2. Greater control over your website’s SEO
Some business owners choose to make their websites on Wix, Weebly, or Squarespace. These website builders promise good-looking websites at hardly any cost at all. These platforms work fine for personal websites, but this is your business, and you want a website that will serve as a lead generation platform. For this, you need something more unique and true to your brand and will rank well in Google for SEO.
Usually, websites created on Wix aren’t going to rank as high as sites created by a professional web design and SEO team because of the limited degree of optimization. There’s also a much greater risk of your site getting hacked, all reasons to avoid using these site builders for your business.
3. Balance between well-written content and appealing design
At Viridian Geeks, we create website designs that look good, but also provide a lot of valuable, in-depth information for your customers to read. A great website design will have good user navigation, content layout, and a clean interface with appropriate whitespace.
The best websites also stick with a simple, clear color palette and highlight consistency on each page. Many business websites either have lots of content, but horrible color and design choices or vice versa. You don’t want your site to fall within either extreme.
4. Guaranteed maintenance
Getting a website running is only half the battle. You also need constant maintenance on the site and its servers to mitigate as much downtime as possible. Trying to do this on your own will cost you much more than having a professional web design company with web hosting services take care of this for you.
It’s stressful enough running a business and you don’t need the added burden of worrying about the uptime of your site and angering lots of customers as a result.
5. Unique, custom design
Another reason why you shouldn’t waste your time with Wix or Weebly for your site is you won’t get a result specifically customized for your business needs. It’s best to have a professional web design agency with real people listen to you.
They’ll ask as many questions to understand your business exhaustively. Is the purpose of your site to generate more sales or is it purely informational? You’re not going to get this level of personal attention if you go with site builders instead of a credible web design company in the Atlanta, GA area.
6. More mistakes fixed with a professional web design company
Since you likely don’t have much experience coding and designing sites yourself, it’s a good chance you’ll run into lots of trial and error throughout the process.
Although you could always look up the answers to issues online, you’ll be spending hours fixing mistakes which could have been caught earlier with a team of professional web designers persistently checking the site for user experience and page load times.
If there’s broken code anywhere, they’ll also fix it for you much faster than if you tried fixing it on your own and prevent more problems in the long run.
A bad website has many business ramifications not enough people take the time to consider. If you want a greater chance of your business succeeding, you need a professional website. The benefits far outweigh the costs, and you’ll get a website appropriately aligned with what your business represents. Skip Wix and Weebly and check out what we can do for your business. Give us a call at (470)-440-3434 or contact us for more information.