Project Description

Flora by Laura is a local Dunwoody flower shop, selling corsages and boutonnieres for school dances and other special events throughout the year. The owner turned to us for helping building a new website with content inspired by the information she sent to us. The site was a chance for our web designers and content marketers to experiment with new styles of displaying information for prospective buyers to peruse through.

  • Frontend: CSS, HTML
  • Backend: WordPress, WooCommerce

Project Details

Client: Flora by Laura

Date: 2018

Web Design
Content Marketing

Custom, Personalized Content

On the home page, we decided to inject much of the owner’s personality into the content. For example, there’s an “About Us” section where we took the time to look through all the material that was sent, incorporate what we learned into the content, but then add our magic to the mix. Our approach resulted in a unique website that stands apart from the competitors.

Sliding Product Viewer

Using high definition images sent by the owner, we were able to create an interactive product slideshow with a custom animated effect. When the buyer clicks on each thumbnail, the picture of the flower changes and a new image appears with an animated effect. We used WooCommerce to create the online store and buyers can let the owner know in advance when they’re going to need their orders.