Project Description

Vortex Wellness & Aesthetics is a weight loss clinic with locations in Atlanta and Long Beach, CA. They asked us to rebuild and redesign their website on a new domain. During the process, we did lots of competitor analysis and keyword research to develop the on-page SEO for the website, targeting customers in Metro Atlanta and Long Beach. We also worked to generate in-depth content to improve the website’s authority, developed a new web design layout, and rebuilt their online store.

 

  • Frontend: CSS, HTML
  • Backend: Wordpress, WooCommerce

Project Details

Client: Vortex Wellness & Aesthetics

Date: 2017

Skills:  
Web Design
Search Engine Optimization
Content Marketing
E-Commerce
Adobe Photoshop

Content Curation Meets On-Page SEO

Without content marketing, you can’t have much of an SEO strategy or much of an incentive for people to stay on a site for very long. Without SEO, not many people would be able to find the content or the business organically through search engines. Vortex Wellness is an example of where we masterfully combined the two disciplines. With our process, we set out to knock two birds with one stone to generate results. 

Fun, Vibrant Colors and Site Layouts

One of the biggest challenges in redesigning the website was finding the perfect balance between making the site have a professional medical clinic look, while not alienating the younger demographic the business needs to thrive. We went with a color palette including purple, light orange, and black, while also using images of physically fit, young people to coincide with the clinic’s branding.

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