Quality Content – Defined
Defining quality content is hard. However, there is a set of basic guidelines outlined by Google to define quality content. These guidelines include:
- Don’t use tricks to enhance your SEO
- Avoid focusing on the search engines, but on the user
- Don’t lie or trick your users
- Determine what makes you different from your competitors
High-quality content should be both informative and useful. However, this depends on the purposes of your site and what your users will be looking for.
When creating content, ensure that you add information about what your users will likely search for whenever they visit your site. In addition, you need to factor in what the things your competitors are doing on their sites. This will assist you to create a more detailed, helpful, and interesting content than your competitors.
Furthermore, ensure that your content is credible and legitimate. You can even cite reviews, testimonials, researches, scientific studies. Users are more likely to trust a site with such content.
Good User Experience (UX) and Good User Interface (UI)
A good UI and UX are essential for any site. There is a possibility that you will lose a lot of prospective clients when you have a site that’s hard to understand. In addition, aesthetically unpleasant or unappealing sites can make your business to suffer.
The following are several factors that determine the quality of a good UX
- Usefulness – this is what users think when they hear the word user experience. Therefore, everything you offer must be useful for users to accept it.
- Usability – it defines how users should find and achieve their goals without a challenge.
- Findable – your site must be organized clearly and logically because users need to find things easily.
- Credibility – a valuable UX and UI need credibility. Your business can suffer if your prospective clients believe that the information on your site is not credible.
- Desirable – for you to achieve this, you need aesthetics. Therefore, you should make your site appealing and organized if you want users to stay for long.
- Accessibility – you should ensure that your website is accessible from different devices like mobile phones and smartphones.
Therefore, What’s The Relationship Between a User Interface and Content
High-quality content has a very significant role when it comes to UX/UI and vice versa. They are connected in a manner that, when one is poor, the other one will be affected too. Your website can have an intriguing design, strong personality, and incredible colors. However, the user experience can still be poor when you have low-quality content.
Therefore, web designers should consider strengthening these two elements if they want to create a good website. Content plays a significant role in user experience. What people read on your site gives them a picture of your business. Therefore, you should understand that the content can affect their experience.
UX, on the other hand, can also affect content since it pertains usability. Therefore, you should make sure that your visitors find the content they are looking for easily. If your site is difficult to understand or navigate, users might find it hard to get what they want. This, in turn, can make the content on your site irrelevant.