The battle every content marketer goes through each day is when they wake up and dread sitting behind the keyboard and getting that blog post out. It sounds like a straightforward task to get done. You have all these ideas you want to talk about, but the problem is getting the right words on the screen.
Experienced content marketing professionals make it look easy, but it does take daily, consistent practice to become a blogging master adept at creating engaging SEO-optimized content. Are you stuck in the position of creating an SEO-optimized blog post for your business, but have no idea how to structure the post or anything? Then, this post is for you!
You’ll learn about our strategies for creating SEO-optimized blog content in less time but keep the quality high too. Anyone can create a blog, but those who can practice consistently and stay self-disciplined are the ones who are going to achieve the most success.
What Stops People From Becoming Successful Bloggers?
The reason many people don’t become successful at blogging is that it’s easy to give up and quit before results are produced. Producing one blog one time is easy, but sticking to a schedule is much different. There’s also a preconceived notion that blogs have to always have a specific word count, like 300 words or 500 words.
There are also time constraints business owners have, so it’s not always feasible to create a new blog post each day. Other times, it’s because there’s a deep aversion to writing because you don’t feel like you’re qualified to be a writer or a blogger. Don’t feel bad if this is you.
All of us have been in the same boat. You don’t need to have a degree in creative writing or English to be able to create a successful blog that performs well in search results. Instead of viewing blogging as a chore, see it more as an opportunity to help others and educate them on your industry, services, and products.
Stop worrying about word counts, perfectionism, time constraints, or anything else that’s keeping you from creating the blog you want for your business. Just be patient and committed, and in the next few months, you will see results following our advice.
How Do I Stop the Dreaded Writer’s Block?
To reiterate, blogging doesn’t have to be something you procrastinate on because you hate writing or don’t think you’re good enough. You are more than capable of creating a blog full of SEO-optimized content that’s going to bring traffic and website engagement.
You also shouldn’t be concerned with how many comments you’re getting on each post. When you’re first starting out, that’s expected, and it will take time, work, and consistency to build the audience you want for your business and brand.
So, what else is stopping you from blogging and creating good SEO-optimized content? You might be suffering from what we call a writer’s block.
A writer’s block happens when you don’t feel like you have anything to say or talk about. You hit a wall and struggle to come up with ideas as you’re sitting down to create that first rough draft of your blog post. It’s a tight position to be in, but fortunately, there’s an easy way around this annoying problem.
Instead of immediately opening up Microsoft Word, spend more time reading articles on the internet and doing research. That’s it. A considerable part of being a successful blogger skilled at creating SEO-optimized content is doing a lot of reading and research. Reading what others have to say about your field will inspire you to contribute to the conversation in your own ways.
Furthermore, you won’t be so stuck next time you sit down to type that next blog post. We recommend spending about 20 minutes each morning reading and digesting articles like a sponge. Jot down some notes and ideas as you do this to stimulate your brain.
Write More SEO-Optimized Blog Posts with Confidence
We hope that the first two sections of this article have motivated you into taking action. Blogging is enjoyable once you’ve found a system that works for you. That’s what we’re going to help you out here. Here’s our process for creating consistently good SEO blog content.
1. Research What People Are Talking About
Every day, our content marketers visit websites to see what people want answers to. One of our favorite websites is Quora where new questions are posted all the time. When you’re on one of these sites, do a quick search on a broader topic you wish to discuss on your blog.
The individual questions on Quora could be ideas for blog articles. You can also type in your topic idea in Google’s search bar and see other suggestions like in this example:
This strategy works well even if you’re not a subject matter expert, although it can help too. However, the point of blogging is to present your business as an authority in your industry. As long as you’re providing helpful, valuable information on the site, people aren’t going to obsess over credentials as much as you’d think.
2. Have a Mental Picture of What Your Article Will Look Like
For us, we always have an idea of how the final article’s going to turn out before writing a single word down. Focus on getting a good title created for your blog article. You should be spending a lot of time on the title, headline, and headings of your posts because they grab the user’s attention the most.
Also, the title and headlines give your blog articles more coherent structure. You’re not going around and slapping together random words and thoughts. There’s a hierarchy that makes the best blog content on the web stand out.
1. Blog Article Title
a. Headline 1 (H1 Tag)
b. Headline 2 (H2 Tag)
i. Subheading 1
ii. Subheading 2
iii. Subheading 3
c. Headline 3
This is one easy way to approach your SEO blog articles. Always start your article with a summary of what the rest of it will be about.
Add in statistics to back up your main points to give your article more credibility to the reader. Create an outline if you have to or create the headlines as you go. Whatever feels more comfortable, run with it and don’t stop.
2. Keep Paragraphs Simple and Easy to Read
Shorter paragraphs are more comfortable on the eyes. Focus on writing the content first. Then go back and split up longer paragraphs into shorter ones. Don’t rely on any hardline rules though. The way you write your blog posts heavily depends on your audience.
For instance, millennials might prefer shorter articles entirely because they’re spending much of their time browsing the internet from their smartphone. Denser paragraphs aren’t going to look as clean and simple on a cell phone, so keep that in mind.
Avoid using too many big words people aren’t going to understand. You can use Yoast SEO’s readability formula calculator to check your content’s readability. Use an active voice as much as you can, which includes using a lot of “you” and “we” in the content.
3. Add Long-Tail Keywords
It turns out you may have already taken care of this issue from all the research you did. However, this point can’t be ignored. Long-tail keywords are easier to rank for than more general terms. Thus, you should have your long-tail keywords mentioned a few times throughout your post and in the headlines when applicable.
Don’t get crazy and have the keywords mentioned every time in every sentence. Not only will the content look spammy to Google, but you won’t be giving your customers as much value.
Long-tail keywords are like the sprinkles on an ice cream cone. There are there to add more flavor, but they’re not the main reason people love ice cream so much. There are those who enjoy eating sprinkles by themselves, but that’s beside the point. You want to write well for both the search engines and your readers. Don’t compromise one for the other.
4. Add Internal Links to Other Posts on Your Site
As your blog grows, you should add relevant internal links to new posts you create. It helps boost the SEO rankings of your blog while directing new readers to older, helpful content on the website.
To cite a source, use an external link when you use data, statistics, or other resources. A nice mix of internal and external links keeps your content looking less spammy. Keep it simple and don’t add too much or you’ll have the same problem as if you overstuffed your posts with keywords.
5. Proofread and Revise Your SEO-Optimized Blog Posts
It’s also okay to go back and rewrite whole sections of your posts if you don’t feel like they make any sense. Writing is all about getting your rough thoughts out and polishing them throughout the process.
6. Optimize Your Blog Content and Hit Publish
Go ahead and create a new post in WordPress or whatever CMS you’re using. Here’s your chance to find images, videos, and infographics to make your content more readable.
Having images in your posts with alt-text added helps your posts rank higher in search results. Include the main keyword you’re targeting in the meta description and title tag and come up with a similar title to increase the click-through-rate from search engine users.
Change your slug to include the keyword before you publish the post. Otherwise, you’ll have to make a 301 redirect to preserve the SEO of the post. Pages with 404 errors disappear entirely from Google’s listings, setting your SEO back considerably.
Congratulations, Your SEO-Optimized Blog Post is Live! Now What?
You’ve made it! By going through these steps, you’ve gone from being stumped to creating SEO-optimized blog content like a pro. Pat yourself on the back for staying with us.
Now, you’re probably wondering what else you need to do from here on out. One great article on your blog alone won’t generate traffic right away. Instead, you should be promoting your posts on social media and even run ad campaigns to drive more people to your site. SEO and blogging is a game of patience and consistency.
There are going to be some days where you’re stuck and frustrated as to what to write about next. To quote Steven Pressfield, author of The War of Art:
“It’s not the writing part that’s hard. What’s hard is sitting down to write.
What keeps us from sitting down is Resistance.”
Hopefully, this article has given you the motivation and inspiration you need to create SEO-optimized blog content to drive more traffic to your website. If you still need help with this part, don’t hesitate to contact our SEO and content marketing experts at Viridian Geeks.