Many people have a challenge when staying up-to-date with the latest and best SEO practices. In addition, it can also be challenging to ensure that you have taken care of your current SEO strategies. To ensure that you aren’t missing out on any of these practices and strategies, you need to do regular SEO audits. Here is a checklist for basic SEO audit.
Define the Purposes of the SEO Audit
Determining the purposes of the SEO audit should be the first thing in your checklist when performing SEO audit. You need to know the objectives or purposes why you need to conduct the audit. Your objectives will define the extent of your checklist, and it can also change how you perform the audit.
Search Engine Optimization starts with keywords. Therefore, you can start your SEO audit by analyzing the keywords used in your site, and check whether you are targeting the right keywords. Ensure that the keywords you are using are less competitive and long-tail keywords, specific to your industry. Lastly, you will also be required to do an analysis on the competition of the keywords you are using
It is important to understand that the content you publish in your site should be unique and not plagiarized. Therefore, you need to perform several analysis checks for your content. First, start by checking whether you have any duplicate content published on your website.
Also, you need to check whether the content is SEO optimized and engaging as this can help your site to rank better. Ensure that you have used the right target keywords, and they are inserted in the correct places on your page. Lastly, ensure that the content in your site has the required length.
This is a great determinant of your website’s traffic as well as the average time your visitors spend on your site. You can use google analytics to determine your site’s UX. You need to ensure that your site has simple and easy navigation to allow your visitors to get the information they are searching for without a problem. Additionally, you should check whether your site has any broken pages or links, as this is also a critical factor in UX ranking.
Ensure that you have optimized the images on your site. Furthermore, make sure that you use images with high resolution and images that match your text. Your image file should have the appropriate name, which should be your target keyword.
If you are using content promotion tactics to share your site’s updates through different social media platforms, ensure that the tactics are working as planned and well integrated.
You can use different tools to check your site’s current speed. If your site is taking over 2 seconds when loading, ensure that you fix that. In addition, don’t forget to check the loading speed for your site in mobile devices.
It is important for a site to have the correct URL structure. This is because is it says much more about your site’s SEO. Check to see whether the URLs in your website are optimized, but not over-optimized. Be cautious about how you use both upper and lowercase URLs in the site.