If you are a blogger, then you know what a love-hate relationship is, especially when it comes to how your site relates with Google. However, the fact is, our businesses cannot be where they are if it were not for Google. This shows the importance of doing everything we can to ensure that our sites are getting more traffic from Google. So, to achieve that, you must do several things that Google loves. Here are 5 SEO things that Google would like to see in your site.
When did you last update your website? What is copyright date in your site’s footer? If you have not updated your website recently, then Google won’t allow you to rank better. You should understand that Google crawling new and fresh content, and add the content to their database. Therefore, it is important to ensure that you add new things to your website regularly. This can be new products, webpage, or articles—all these should be new and fresh to Google.
Content is also connected to freshness. However, you should understand that Google doesn’t love any content, but content related to your site. For instance, if you are dealing with horse products. Adding articles about taking care of horses or information about breeding horses will allow search phrases to be added naturally to your site. This addition of the keywords linked to what the website concentrated on provides a sign to Google about what your site is all about. In addition, it attracts new visits, for diverse but linked search terms from people who are interested in your services or products.
What does a URL mean—universal (or uniform) resource locator. In addition, you can define it as the unique or distinct name of a webpage address. When developing webpages, Google likes it when it discovers words in your URLs linked to the content in your webpage. For instance, a webpage containing blue-leather-office-chair.html can rank better in search engine results when a user searches blue leather office chair.
Yes, it is true that Google loves speed. The loading speed of your site is big determinant when it comes to comparing your site with other sites within the same search keywords. Google relies on hundreds of elements when determining the ranking of a website in search engine results. The mathematical ingredient used by Google consist of several different elements. One of these elements is the loading speed of your site. If your site has exceptional loading speeds, then Google is happy. However, if the loading speeds are low, Google will not be happy. That means the site will rank lower. As a result, you will end up getting fewer visitors.
If you want your website to establish itself as a reliable resource, ensure that you get a link or more for authoritative, established, and trusted sites. Getting a link from a popular site like The New York Times can impress Google more than getting a link from a freshly created site with minimum history. As you know, trust is essential when it comes to relationships and getting high-quality links directed to your site can import this trust. As a result, you get to solidify your online presence.