We Help Bring New Life to Your Healthcare Website
The reputation of your hospital or medical practice makes a substantial impact on how well your patients trust you. How many times have you stumbled upon one of those ancient sites with unappealing, overly bright color schemes, and Comic-Sans text? We’ve all been there before and have left these sites in disgust. If you’re getting these types of complaints about your healthcare website and nobody can find you online, then it’s time to leave your old healthcare website design to the dinosaurs and get into the 21st century with Viridian Geeks. We’re a team of web designers, web developers, and SEO specialists who are here to help bring the life back to your site with modern, appealing web design and original content.
Why Should I Spend Any Time with Web Design & SEO for My Healthcare Practice?
That’s a good question! There are some medical professionals out there who seriously overlook the importance of having a website that not only looks good but functions well across the board. They mistakenly believe people looking up the hospital or medical clinic in the phone book is enough to help attract new business. Unfortunately, they don’t realize just how powerful the internet has become and the possibilities it brings for helping medical professionals generate new business.
The fact of the matter is that people are spending increasing amounts of time on their smartphones. Take a look at this study by the Pew Research Center . There are some key figures from the study you need to understand, so you get a full magnitude of what you’re missing out.
What does this all mean for your healthcare practice? It means more people than ever are visiting websites from the comforts of their mobile device. What might have worked for a website 5-10 years ago might be completely incompatible on a mobile device and contribute to visitors leaving early. There’s also the fact that for search engine optimization purposes, Google tends to favor websites that are mobile-responsive over ones that aren’t.
Even with desktop users, it’s still essential your healthcare website will be user-friendly and not look like a giant eyesore. Remember, you want to translate your reputation smoothly for the online space. Your healthcare website says a lot about whether you’re keeping up with what your patients want most. This also means patients are going to need to find what they’re looking for immediately, so they don’t get lost on your site. At Viridian Geeks, we’ll take care of all these problems for you.
What Makes a Great Medical Website Design?
We believe in keeping websites simple, clear and easy for website visitors to navigate. It’s not just about making the website look like one of Vincent Van Gogh’s paintings. We also treat each medical website design like a new car, paying special attention to what’s under the hood. From start to finish, our web designers focus on providing results you’ll be happy with. That’s why we undergo a meticulous process to develop your website and content.
1. Getting to Know You and Your Medical Practice
It takes a lot of good planning to create a fantastic web design for your medical practice or clinic. In this stage, we learn about your practice in-depth and give you a questionnaire to fill out, where you can also tell us about your competitors and your general vision for the site. You can also send us any pictures of your medical staff and other important information we can use.
2. Our Web Designers Then Get to Work
From here on out, our web designers spend time drawing out wireframes and working with the SEO Specialists to create the general look and feel of your website. We flesh out everything from basic navigation to color schemes that will be used and then start creating a draft of the website in WordPress.
3. SEO Specialists Start Optimizing Each Page
Our process is a collaborate effort between web designers and SEO Specialists. While our web designers build out your website, the SEO specialists will be busy taking care of all the keyword research, on-page optimization, and content creation if needed. All of this is to make sure your healthcare site will have the best chance of ranking well on Google.
4. The Review Process
After all this hard work is done, we’ll deliver your site in a private environment so you can review and request changes. Both our web designers and SEO professionals will go back and adjust the website to your satisfaction.
5. The Deployment Stage
Once everything’s been checked off, we’ll make your site go live and submit the new site to all the major search engines including:
If you need any help using your website, we’re always here to help. Just give us a call at (470)-440-3434 or send an email to [email protected]
Search Engine Optimization for Healthcare Websites in More Detail
We’ve just described our step-by-step process to creating an awesome new website for your healthcare practice, but we thought it’d be important to dive deeper into the reasons why your site also needs SEO too in addition to beautiful, mobile-responsive web design.
What search engine optimization does is makes it easier for search engines like Google to rank your site appropriately. In the long-term, you should start receiving greater amounts of organic (free) traffic to your site without having to cough up a fortune for paid search services like Google AdWords.
The way we go about implementing SEO for your site is that we optimize these main items:
· Website content
· Meta tags
· Title tags
· Meta descriptions
· Appropriate keywords
· Image alt-text
We also make sure we’ve done our homework with regards to keyword research and finding the best keywords to base your content around. If we see specific keywords that have more potential to draw in qualified traffic, we’ll incorporate this right into our overall SEO plan for your medical practice.
To summarize, SEO is a tool that if implemented properly, will help you save thousands on advertising and marketing costs. No longer will you need to spend so much on traditional marketing or PPC to get the traffic you need. SEO is a long-term, continuous process we’ll constantly be checking up on for as long as you’re subscribed to one of our SEO service levels. It’s paramount your site shows up on Google and other search engines or else it will be much harder for new patients to find you and your practice.
Trust Viridian Geeks to Be Your New Web Design and SEO Partner
We always go the extra mile to give you and your patients a fantastic user experience. We believe in an easy collaboration process and open lines of communication between you and us. It’s not always easy to find a web design & SEO company that’s willing to work closely with their clients this way, but we’re bucking the trend and offering premium customer service and quality to everything we do.