Summer just hit the corner and it’s time to really consider ramping up your internet marketing efforts with Facebook Ads. Facebook Ads has become one of the more popular ways to advertise your business with the cost-per-click much cheaper than other pay-per-click tools digital marketers use. The 4th of July is coming up very soon, and if you are truly serious about beating your competition, you need to think about advertising your business even on holidays.

Think about it this way. Most people on the 4th of July are at home enjoying themselves and spending time with family and friends. Most of your competitors are likely to not be as aggressive with their online advertising. Here comes your opportunity to really reach new customers through Facebook Ads on those days. In this post, we’ll explain why now is the perfect time to advertise on Facebook for the summer.

1. Everyone’s Using Social Media

You have over 1 billion people around the world using Facebook as their primary social media network. People use Facebook to play games, chat and catch up with friends and family, and more. In recent years, many small businesses have realized the potential value of advertising on Facebook, so business owners have been sharing and posting content more often.

Businesses that boost the best posts and create Facebook Ads on a regular basis are able to reach new audiences much faster than waiting for someone to find a blog post on their sites organically. If you need more reasons you should start advertising on Facebook this summer, you should also know that you can also show your ads to Instagram users too and get traffic from people browsing Instagram Stories.

It’s true! We’ve tested this ourselves with one of our clients and some of the site sessions have come from Instagram too, as you can see in the screenshot provided.

instagram and facebook ads engagement google analytics

2. Create Your Own Custom Audiences

One of our favorite Facebook Ads features Is the Custom Audience tool where you can have a razor-sharp focus on your audience. You can enter all sorts of interests they have, select what age group you want to target, and much more. Also, you can use an email list to build lookalike audiences after you’ve ran your Facebook Ads for a while and have collected enough data through the Facebook Pixel. All of this information will be very useful if you decide to remarket your ads to those who have been on your website.

3. Exclude Those Who Have Seen Your Facebook Page

Facebook makes it easy to also keep your ads from showing to the same people. When you set up your Facebook Ads through the Business Manager tool, you can see how many people already follow or have commented on your page. All you need to do is create another Custom Audience with all of your current Facebook page fans and click on “Exclude.” Now you can be reassured you’re always going to be reaching new people with your Facebook ads and lower your CPC costs in the process too!

4. Call-to-Action Buttons for What You Need

Having a call-to-action on your ads will entice more people to click on the ads and land on your website. If you’re feeling bored with using “Learn More” all the time, then good news! There are way more call-to-action buttons you can choose from. You can have call-to-actions like “Shop Now” and “Book Now” with your ads when you have a specific kind of product or service you want to sell to your audience on Facebook.

5. Increase Your Engagement Power

There’s no point in having content on your website if you’re not going to promote it on social media. It is always wise to showcase your best content on Facebook, but if you’re just starting out on the site and don’t have much to build from, then Facebook Ads can help you save a lot of time and get your content out.

By doing this, you will also be building your page gradually and establish your company as an authority on the subject matter. Try to think about what people’s pain points are this summer and craft ads that give people the solutions they need and explain how your product or service can help them.

Start Advertising on Facebook this Summer!

You have nothing to lose by using Facebook Ads to market your business. There are still many small businesses that don’t realize what can be done nowadays with Facebook Ads. In the next coming weeks, we will investigate some of these features and tools in more depth and give you more ideas on how you start using Facebook Ads to your advantage to drive more sales and leads to your website.

Don’t wait any longer. Increase your sales and call Viridian Geeks’s digital marketing professionals at (470) 440-3434 or email [email protected] to request more information on our social media management and marketing services.