There are certain things you need to do consistently as an SEO specialist. Some of these things will assist you to get more clients and build a good portfolio as an SEO expert. Some SEO professionals usually cheat their clients and this decreased the trust factor of their clients. This calls for SEO professionals to be more open and honest with their clients.
Here are three important things you should be doing as an SEO professional.
Never Risk Your Client
The algorithms in SEO always keep on changing every time, and therefore, marketing needs SEO experts to keep on evaluating the reward vs. risk constantly. Some of the tactics you used several years ago can make a site penalized today. However, it is important to understand that things go way past the ever-changing algorithms.
A client might ask you to use certain tactics that might end up hurting their site. This can happen because the client does not have much to gain or to lose or because they are misinformed. But, as SEO professional, your actions should never put your clients at risk—intentionally. Rather, you can educate your clients to make sure that they do not make such mistakes.
Always Work With Transparency
Transparency is critical in all areas of our life. Modern SEO has three essential component:
- On-site SEO (technical SEO)
- High-quality and unique content
- Editorial links sourced from relevant sites
There’s no other secret to conducting SEO for a site apart from these three components. If anyone claims that they possess other elements other that these three, then they are deceiving you.
As an SEO professional, you need to let your client know what you are doing and how you are doing things on his or her behalf. When you are afraid that your client might stop using your services once you tell them how you do things, then you not adding value to your relationship.
It is important to understand that your client hired you for various reasons. One of these reasons is that you can know and understand some of the things your client cannot. Also, your client will hire because you have the skills to get particular SEO jobs done.
You need to understand that your client doesn’t have much time to do the SEO campaigns on their own and that’s why they hired you. Therefore, you need to ensure that you work with the utmost transparency once they hire you.
Consult Experts When Necessary
A true sign of SEO professional is understanding when a task is beyond their skills. Whenever you realize that you cannot handle a certain situation, you should consider consulting are more experienced SEO specialist. You might have specialized in particular SEO field, and your client needs you to work on another SEO field. So, what can you do in such scenarios? You just need to reach out to an expert in that specific field.