Today, we are experiencing major changes in SEO, especially after Google started to update its algorithms. If you don’t know, Google performed some updates in late 2017, and they were very aggressive to the extent that they affected the rankings of many sites. Since then, you need to understand that Google is becoming more accurate day-in-day-out. Therefore, there some SEO practices that you need to avoid. Some of these practices are:
Concentrating on Backlinks Only
Many people think that backlink building is the main SEO strategy they should be practicing—and that’s true. However, it is important to ensure that you build backlinks to sites that are related. But, don’t build the links blindly. Here are a few tips of link building:
- Do not focus on quantity, but quality. Target getting links for sites with a 30+ domain authority
- Avoid getting many links at once. Search engines can regard this as baiting
- Dot target easy links like directories or social bookmarking amongst others. You should understand that better links are usually harder to get
Paying for Links
Google cannot penalize your website when you get backlinks through guest posting, or you link to authoritative websites. However, buying links from sites with high or low authority can land you in trouble.
It is important to understand that google likes backlinks that have been acquired naturally. Therefore:
- Don’t make any payments
- Avoid using link farm sites
- Google prefers natural ways of link building
- Linking Externally Too Many Times
It might not be a surprise to discover that Google really dislikes external linking that is done too often. If Google discovers that you have used external linking excessively on your website, it can categorize these links as spam or your site to be a directory website.
As we have seen earlier, Google penalized unnatural methods of linking. And, Google can categorize the overuse of external linking to be unnatural, thus punish your site.
Using the Same Anchor Text or Keyword Stuff
When SEO started, many professional applied questionable techniques and tactics to ensure that a site ranks better in Google. As a result, Google came up with keyword density. So, what is keyword stuffing? This is when a certain site has keywords that are not related to the content in the website.
You need to understand that there are many sites using keyword stuffing. However, you shouldn’t be persuaded to follow the same trend as keyword stuffing can reduce your SERP rankings. That means, it is will harder for someone to get what he or she are looking for.
Using One Title for Different Content
It is not advisable to use duplicate titles for different content in your site. However, this is a serious mistake made by people who own sites. Using the same titles on different web pages in your site makes it harder for search engines to identify the variety of the content in your website.
Yes, it is true that many people like to use long-tail keywords to be the titles of their blog posts. However, you should not use the exact long-tail keyword as a title for different articles in your site.