SEO professionals are having a challenge in predicting future years. This is because their strategies keep on changing. Mostly, these strategies change because of algorithm updates, development of new features of platforms, industry findings, or change in customer behavior. This calls for the people doing B2B marketing to come up with best practices if they want to remain effective in their SEO strategies. Here are 7 tips for successful B2B SEO in 2018.
Develop Tailored Content
It is vital to ensure that you have put the needs of the buyer into consideration when doing keyword research as well as when creating the content. That means B2B SEO teams need to come up with content marketing tactics that focus specifically on the content that addresses the needs of the buyer directly.
Creating Excellent Landing Pages
Ideally, you have more chances to attract more organic traffic when creating many landing pages. However, never disregard the importance of creating excellent landing pages. This can assist you in generating leads, and improving your conversion rate.
Have an Alternative Approach to Your Keyword Research
In the last few years, Google has updated its algorithms. This has changed its approach to how it views the intention of the user who is doing search queries. This shows the importance of putting into consideration your methods of doing keyword research. While doing keyword research, you need to think beyond particular target keywords. In addition, you should concentrate on targeting relevant themes and topics.
Your Content Should Match With the User Intent
It can be challenging and time-consuming to do keyword research, particularly when you want to match your content to particular content marketing strategies. If you want to succeed in this, you need to evaluate the content that should appear in SERP for important keywords.
Keep Yourself Updated With Google Changes
As a search engine marketer, you can change or update your content whenever you want. However, Google handles your content the way it wants. Therefore, you need to stay up-to-date with the changes that Google makes from time to time. In addition, you need to understand the reasons why Google makes these changes.
Use Normal Language
You need to adapt content tactics for natural language, especially the era when we are shifting towards voice search and machine learning applications. Research has revealed that over 30% of web search and browsing sessions will be conducted without the need of a screen.
So, what does this concept leave online marketers? It means that online marketer will need to use natural language in on-page content, as well as page tagging. This will be very essential in search engine optimization.
Take Advantage of Schema
The main purpose of Google is to show the researcher what he or she is looking for. However, with the recent changes in its algorithms, Schema markup in search results has become more essential than ever. With Schema, search engines can easily understand your site and assist you in ensuring that your B2B is shown in the right manner to the users.