The UX concept or the user experience is the cause of many headaches for the vast majority of web designers since many of them do not take into account the user, that is, they make some impressive and beautiful designs, but little attractive for Internet users and, consequently, not convert.
Here always generates a “conflict” (good vibes) between designers and SEO in which everyone looks for their own and what should be done is to find a balance between them.
How to get UX?
Basically, make attractive designs but at the same time, are technically feasible, in other words, that Google likes our website.
What is the user experience or UX?
UX is the result of the user’s interaction with a product or service within the website.
The user must try, experiment and test the website to see if it convinces him and is to his liking, if it generates confidence and with it, the desire to contact the company through a purchase or a contact form. All this, if we get the user to feel comfortable browsing our website, Google will reward us thus obtaining a higher probability of being in the top positions of the search engine.
Factors to take into account to make a UX web design
What has been said, web design has to go according to the needs of the user you want to address, and you have to think that you may like it, guide it to the final objective of the web … so the experience will be positive and satisfactory.
Therefore, we must take into account:
- Who is our target
- Marking the main objective, that is, what is the purpose of the website
- Provide information to the user: who we are, information about the product and/or service …
- Give the motivation to stay on the website to convert
7 simple tips for a good UX web design
Below, we give you 7 recommendations that you should follow to avoid a bad user experience on the website.
- Make CTA(call to action) or attractive calls to action and stand out with the rest of the page to get the attention of the user.
- Think of similar images or similar to what we offer.
- On the cart page, avoid putting related products or offers, can distract the user’s attention and thus the end of the checkout.
- Put a return button on the pages of the purchase process in case the user wants to modify the data without the need to put them back.
- Make the buttons more visible, including + and – units.
- Try to make the purchase process very visual without the need to scroll.
- In those cases that the process is very long, you can outline with iconography the steps to follow.
Other aspects to consider
In other articles, we have talked about how to improve the user experience, but we will make a brushstroke:
- Clear and easy to read texts: The user does not read all the content of the web page; therefore, we must highlight what interests us.
- The loading speed of the website is very important, not only at the level of web positioning but for the user. Do not you like to access the webs quickly and not wait a century for it to load at all? Well, the same thing happens to your customers.
The concept less is more is widely used, but it is true. It is better to put little but it is clear that you do not put something striking and impressive, but then you do not get the expected results.