It is important to make sure that your application or website is user-friendly, and it offers adequate information for any visitor to achieve their goal. This assists in increasing the conversion rates for your site. In case you want to outdo your competitors and boost your business’ trust and credibility, make sure that you keep the following 5 user interface design trends in mind when designing your website in 2018.

Structured Landing Pages with More Consistency

This trend has become very common in the recent past. Today, we have seen websites where most of the information that users need is on the site’s first page. That means your visitors will not need to go through various pages to get what they want. Rather, they only need to scroll from the top to the bottom to get what they are searching for.

Adding Unique and New Images to the Site

When it comes to search engines, you need to reduce the possibilities of being penalized for posting the same images found on other sites. Therefore, you need to find abstract and unique images that you can add to your website.

When choosing the images for your site, it is essential to ensure that you select high-quality images. This can assist you to make sure that you have displayed high-quality products.

Integrating 3D Graphics to Websites

In recent years, we have seen a lot of advancements in technology. Because of this, incorporating 3D graphics to applications or websites has now become a reality.  However, there is one challenge when it comes to making this come true. This challenge is to make sure that the graphics that you integrate into the application or website won’t affect them significantly.

Including Gradient Colors

Today, it’s very hard to a plain site without much colors in it. If you are a web designer in 2018, you should consider introducing an even color change to your application or website. Doing that can be very advantageous since it can assist you to improve specific elements and areas of your site.

When developing the outline of your application or website, you will get the chance to use gradient colors. Therefore, you shouldn’t let this opportunity to go. Rather you should ensure that you capitalize on this opportunity.

Using Video Content

By the time we reach the year 2020, mobile users will use close to 80% of their data on videos, according to statistics released by Facebook. This presents the perfect opportunity to lead your competitors by finding the best ways to incorporate videos to your site. This might be the chance you need to put together a better portion of all your content into a video.

In addition, you will have to consult your content and brand development teams to make sure that you upload unique videos to your site. In addition, you need to ensure that the videos are related to what you offer as a business. It is important to make sure that you capture the attention of the viewer in the first 3 seconds of your video. Otherwise, the video will not be effective.