The effectiveness of a website depends on how the web design was done. It is important to note that web design is essential as it’s a great determinant of the conversions you make. Even if you employ different conversion tactics, but you have a poorly looking website, then you won’t make any significant conversions. This article will highlight 6 web design principles which should be applied during web developments. These principles will make your site user-friendly, engaging, and effective.


An over-designed site might not work. Addition excess components on your web page can distract users from the main objective of the site. Therefore, a web page needs to be simple for it to be effective. Fresh and clean design of the site not only makes it be appealing, but it also assists your users to navigate through the site easily. It can be frustrating to load a site with design features that are not serving the purpose of the website. Therefore, ensure that you keep the design very simple to allow the users to find what they are searching for easily.


This is another aspect in web design that shouldn’t be ignored. Ensure that the design elements in your web pages match. It is important for all the headings and sub-headings, font sizes, and buttons styles to be the same in the entire website. Ensure that you plan every aspect of the web design in advance. Confirm the colors and fonts for the text and buttons, and ensure that you use them in the entire project. You can use CSS to keep the information about the web design elements and styles.

Typography and Readability

You can have a top class design, but you get messed up by the text. You should understand that the text on your site is what gives the users the information they want. Search engine crawlers know this data, and this makes text to be an essential part of search engine optimization.

Therefore, you need to make sure that your typography is readable and visually appealing to visitors. In addition, you need to ensure that you use your keywords, meta descriptions, as well as other SEO elements wisely.

It is essential to use fonts that will allow easy readability. Make proper use of fonts in every page and ensure that you combine the heading, buttons, and body texts appropriately.

Mobile Compatibility

Web designers need to understand that there is an upsurge in the use of tablet and smartphones to access the internet. Therefore, they need design websites in a manner that accommodates different screens. If your site is not mobile friendly, then you are bound to lose a lot of visitors to other sites.

Easy Loading

Nobody likes a site that takes forever to load. Therefore, you need to ensure that you optimize the images in the site as they greatly determine the loading speed of a website. In addition, you can compress JavaScript, CSS, and HTML to enhance the loading speeds.

Seamless Navigation

Research has revealed that your visitors will spend more time in your site if it has easy navigation. You can bread scrums as well as design clickable buttons to create good navigation. This can also help in creating a good page hierarchy. Don’t ignore the three-click-concept, that allows visitors to get the information they need inside three clicks.