Are you on the search for new clients but struggling to find them? Have you exhausted all other means to get clients by cold calling and advertising your law firm on billboards and people still aren’t biting? It may be time for you to consider adding digital marketing to your tools which can help you secure more qualified leads and traffic.
A major mistake many lawyers are making right now is not having a website people can browse and find out more information on them and not using the right digital marketing strategies to build a source of profitable leads.
In this post, we’re going to show you what you’re missing out by not having a website and digital marketing to go along it and five concrete ways you can start finding new clients faster. We’ll show you why having a website optimized for SEO and a team of digital marketers and web designers by your side will greatly enhance your ability to find new clients.
1. Get a Website Optimized for SEO
To start building your sales pipeline, the buck stops with your website. Answer this question in your mind: Do you already have a website or not? If you answered yes or no to this question, then your needs are going to be a bit different, but the goals and objectives will be the same as far as attracting website leads goes.
If you currently don’t have a website, spend some time evaluating your business and think about how you want to stand apart from your competitors. A website for a bankruptcy attorney is going to be different from one focused on personal injury or intellectual property law. Lawyers of all kinds can benefit from having a website including:
• Personal injury lawyers
• Intellectual Property Lawyers
• Family Practice Attorneys
• Tax Attorneys
• Contract Lawyers
• Corporate Lawyers
• General Practice Lawyers
The list goes on and on, and there are plenty of qualified web design and digital marketing agencies ready to build your website and add all the on-page SEO to each page.
If you already do have a website, there may be many technical issues stopping it from ranking higher in search engines. A website SEO audit can uncover many issues you may be having with your law firm website and including:
• Duplicate content
• Broken images
• 5xx status codes
• Duplicate title tags
• Broken internal links
Your website may also have problems with page speed, a huge factor when it comes to ranking well on Google and other search engines.
This is why we provide a free website audit and consultation. You can learn more by calling (470) 440-3434 or emailing [email protected] if you’d like to request more information on what our web design and digital marketing experts in Atlanta can do for you, but the ways you can generate more traffic don’t stop here.
2. Have Great Website Content
A lot of what goes into making a great law firm website is having the content to back up what you do. People have grown weary of visiting websites that don’t provide any value to them. The point of adding content marketing to your arsenal of digital marketing tools is to incentivize people on your website to keep coming back, so you can persuade them to work with you.
Once you have a steady stream of recurring website visitors returning to your site, you can develop a list of possible leads and reach out to those who fill out the contact form on your website. Content marketing on your website can include having our content marketing team develop high-quality blog posts and landing pages for you on a monthly basis and then managing your social media accounts if you want to distribute this content to a broader audience to promote your brand.
3. Use Social Media Marketing
In the last couple of years, social media has exploded in popularity. It seems that just about most significant influencers are also promoting their brands on social media. You can have a great website, but you have to also be able to reach people where they are so you can spread the word about your law firm and brand.
It’s at this point you may already have some excellent on-page SEO on your site, but need more a push to reach more people, and that’s what social media marketing and management allow you to do. You don’t have to do it all yourself either. We also have social media specialists on our team who are experts at setting up Facebook, LinkedIn, Pinterest, Instagram, and Quora accounts for you and managing them on a monthly basis.
4. Advertise Your Law Firm on Google Ads, LinkedIn, Facebook, and More
PPC can be great for new law firms that don’t have much regarding SEO yet. We can build out a new website and develop landing pages, and from there, we can also set up local PPC advertising for your law firm and target only the geographical areas you want to do business in. You need to give us your budget and requirements, and we’ll have our team set up ads on Google Ads, Amazon, LinkedIn Ads, Facebook Ads, and just about any PPC platform you want people to learn about your new website.
PPC, however, will require daily attention from someone knowledgeable in the field and understands how to do keyword research and analysis for law firms. We’ve done PPC and SEO for many clients past and present and achieved great results with more people calling the businesses we help and filling out contact forms on the sites we built as well.
5. Set Up Google My Business
Your law firm also needs to be prominently displayed on Google My Business. A lot of people who search for law firms on Google are going to search through Google Maps and their map pack to find reputable lawyers. We can also help you set up your Google My Business account, which comes packed with many useful features that will allow you to inject energy into your law firm’s branding and online presence. Furthermore, it’s a place where your clients can leave positive reviews, which will also provide the social proof you need to get new people going to your website and calling you directly.
Need More Help with Law Firm Digital Marketing and Web Design?
These are some of the most actionable suggestions we have for you to start getting more leads and sales for your law firm as soon as possible. However, we understand that you don’t have the time to be able to do a lot of this on your own since you have many clients to manage and are most concerned about finding more qualified leads.
You don’t have to go at it this alone when you can instead call our Atlanta digital marketing and web design professionals at (470) 440-3434 or emailing [email protected] to get advice from our top web designers and digital marketers. We’ll see you soon!