SEO is a constantly evolving digital marketing field. What may have worked just a couple of years ago isn’t guaranteed to work in 2018. Years ago, SEO marketers used to be focused on posting website URLs to forums and message boards out of the belief that this would be the right method to increase a website’s domain authority. Nowadays, this is a practice that’s frowned upon and won’t get business owners the results they need to drive more qualified traffic to their websites.
In 2018, Google continues to make updates to their algorithm and add new features and tools you can take advantage of to further your website’s online presence. To help you keep up with these latest SEO trends, we’ve compiled several pieces of advice you can implement right now to optimize your website to get your brand to as many people as possible via search engines. Read through each tip thoroughly and carefully and think about the ways you can take action right now to speed up the momentum of your online marketing.
Structured data can add a lot of meaning to your website for your customers to glean from. When your website has been optimized for structured data, the search engine will be able to understand what your website is about much better. There’s also a human element to structured data in that the search engine will display snippets of information about your website’s information.
The information can be anything including user ratings, specific event dates and times, and service page links. Having this information displayed will boost the likelihood of someone clicking on the link and finding your business. In a lot of instances, the website builder you use will already have these features built into its tools. There’s also a reference library you can visit called schema.org which shows you all the guidelines you need to follow to optimize your website’s structured data. You can review the information with your web developer and SEO professional. Also, there are also many WordPress plugins designed to make your life easier like Yoast SEO. Yoast SEO generates schema markup for you, although it’s still most advisable to have a professional web developer work on implementing the technical details.
Mobile devices from Android and Apple have digital assistants like Siri and Google Assistant which allow someone to ask any question out loud. The digital assistant will therefore pull up relevant information and websites that answer their questions in the best light. Access to lots of information from sports to the weather conditions of the day is increasingly prevalent. Your website should be optimized for keyword phrases people will use to look up search results.
Nearly 60% of online searches now come from mobile devices, so you must do your part to make your website as mobile-friendly as possible. When your website has been optimized for mobile searches, your website will also improve in voice searches as well.
Google continues to improve what’s called their latent semantic indexing. Latent semantic indexing is an information retrieval method first developed in the 1970s. The method focuses on discovering relationships and patterns in swathes of text on a website page. Search engines are now able to crawl through your website and rank your website for other keywords, even if they aren’t explicitly mentioned in the content. Your website can rank for related keywords based on what the topics are about. For example, if your website is about puppy food, your site may also rank for keywords like “puppy treats,” “puppy food reviews,” and “puppy food discounts.”
To achieve this, your content must be as comprehensive as possible. There are many tools you can use to measure how well your content stacks up. Try using tools like Dyno Mapper and Screaming Frog. Both of these tools will fully analyze your website’s content and show you areas of improvement you should focus on. These tools will report on many metrics including meta descriptions, title tags, structured snippets, and much more.
Content marketing has been a huge component of SEO for the last several years and will continue to grow in its importance as time goes on. Your website content must be consistent and match the tone and branding of your business. The content should also be optimized with the keywords your customers use to find businesses in your niche. You can hire a professional digital marketing agency to help you with this part if you don’t have the time to write your own content.
The content marketing and SEO teams work closely together at many digital agencies to deliver the best experience for your customers, producing the most profitable results in the process. The content marketer will work with the SEO professional to create an exhaustive strategy to get your website to convert higher numbers of customers. Within a matter of months, you can have more people finding your business and contacting you, which is ultimately the point of having lots of SEO and content on your website.
Website User Experience
You might have people finding your website naturally, but how many of them are actually staying? Every second your customers spend on your website matters even if it’s just a few. One of the biggest causes of customers losing interest in browsing your site is because it’s probably taking forever to load. Websites that take more than three seconds to load will usually experience a 40% dropoff in the number of visitors.
To improve your website, user experience boils down to the readability of your website content, the website navigation, and the design of the website. Each part of your website needs to be geared towards making it as simple as possible for your customers to know who you are and learn more about what you have to offer. Call-to-action statements and buttons should also be displayed as visibly as possible to grab the attention of your website visitors. The end goal is to turn your website into a virtual salesperson where your customers can access 24/7 and find what they need without having to jump through so many hoops to get there.
Nothing in SEO will stay the same for very long. There are so many exciting new developments in the profession. Web design, content marketing, and SEO are increasingly converging into a powerful, multi-pronged solution that can bring you more traffic and sales. To best take advantage of everything SEO has to offer, you should contact our SEO and web design team at (470) 440-3434 or email us at [email protected] if you’d like to get started. We offer a free website consultation and analysis of how well your website performs and suggestions to improve your website in multiple areas.