The usability is the set of features of a web page or a computer program that makes them simple for its use, execution and information query.

What you should keep in mind

  • You must make sure that your page is always available and that your links work correctly.
    • Regularly monitor the availability of your website, you can use Pingdom or a similar service.
    • Be careful with the 11 leagues broken. In case a league does not exist you should send to a 404 page with links to the homepage and/or the main sections.
    • Broadly speaking it is about making it possible for people with disabilities to navigate and interact on your website. Assisted readers and magnifying glasses to enlarge the screen should work correctly on your website.
  • Responsive websiteThe page must adapt to the device on which it is being viewed, whether it is a PC, tablet or mobile.
  • The page should be simple to use. It must maintain a consistency in the way it is used, the menus, links, and banners, so that the visitor can easily identify where to click and how to move through the sections and subsections.
  • Well, structured information.
    • The sections and categories of products and services should be easy to identify. You can have secondary menus for the sections that support other information on the site, such as the privacy notice and the terms of use.
    • A specific section with the sitemap is very useful as navigation support.
    • The footer with links for quick access to the main sections, contact data, and location, is very used.
  • Relevant content Confirm that the content is useful for the user.
  • Search engines If your web page has a lot of content you can think of including a search engine, this will allow the user to find the content they need quickly. If the page is small and the content is well structured, the search engine is not necessary.
  • Tags (tags).
    • Motto (tagline). It is recommended that the company’s motto be on the home page in order for the user to know what the company is doing.
    • Title of the page (title tag). It must be clear, contain the name of the company and what it is dedicated to.
    • Description (description tag). With the attribute of description, you can expand the information about the services of the company, where it is located, its experience and the characteristics that differentiate it from its competitors.
  • The section helps us to concentrate all the information of the company, such as its history, mission, vision, values, reports and other corporate information. Help improve your credibility. It is useful for new or small companies.
  • Contact and location. This information must always be at the user’s hand.
  • Call to action (call to action). It is important to define a specific region in all the sections with the call to action (call to action), that is, what you want the visitor to do when entering your website: send a form, make a phone call or download an archive.
  • The home page contains key information that helps the visitor find content from the inner sections and subsections.
  • Quick access links allow you to highlight important information.
  • Usually, the company logo must be located on the top left of the page and clicking it will return the user to the home page.

Keep in mind that usability will help you to have an effective, efficient website that offers a satisfactory visit to the user.