Most of you are probably familiar with Wikipedia and the vast number of articles that are on the website. Perhaps some of you have also read articles from Wikia and other sites where content is edited.

When you’re looking up a topic on Wikipedia, you will see that the content is organized into sections that have smaller headings summarizing what each part is about. In SEO, you’re also organizing content hierarchically in what are called HTML heading tags.

In this article, you’re going to learn all about HTML heading tags and which ones are the best to use when developing SEO-optimized content on your website. By including these headings into your content, you will have another tool to improve the on-page SEO on your site in addition to making your content more organized and readable for people.

Why Are Heading Tags Important for Structuring Content?

One of the reasons why content marketing is so much fun is because of the way you can structure content using heading tags in HTML. You can turn several long paragraphs of text into something much easier to read with heading tags summarizing what each part of your content is about.

The search engines will be able to better crawl through your content and see what’s important, while website visitors won’t be so bogged down by huge text walls as they peruse through what you have to say.

Bottom line, it makes complete sense to use heading tags in your content. You will also have a major advantage over rivals that aren’t using heading tags in the right ways. It takes more than just writing and developing content to win big in SEO. You must also know how to keep your content structured well for maximum SEO gains and love from Google, Bing, and any other search engine you want to have your website ranked well for.

What Are Some of the Heading Tags I Can Use?

There are six types of heading tags you can use in your content. There are H1 tags, which should be used only once, and that should describe what your page is about. There are also H2 tags, which you can use to divide your posts and landing pages up into smaller sections.

If your topic is long and has many things you want to talk about, you can add even more structure to your content with H3 heading tags. H4, H5, and H6 tags are also available, but aren’t used as often as H1, H2, or H3 tags and don’t carry as much weight with SEO as the first few we’ve listed.

How Do I Write a Good Heading in SEO?

You should strive to keep your SEO headings simple, but accurately describe what your content is about. These headings are also a great opportunity to try adding some long tail keywords throughout your articles. Just be careful and don’t resort to keyword stuffing. Keep your content both user and search engine friendly for the best success in developing your website’s SEO rankings.

Before crafting some headings for your content, be sure you’ve already done some keyword research, which we also have a guide about that you can read here. Keyword research is useful throughout digital marketing, and finding content and heading ideas with it is no exception.

You should also make your headings match the intent of the people who will find your website in search results. Get into their shoes and think about what kinds of things they want to see when searching on Google. Many people are going to skim through your content first and find things that grab their attention, and having these headings will most certainly help.

Other Reasons to Include Headings in Your Content

Besides adding a shot of SEO power to your website, headings are also there to provide accessibility on your website. W3Schools, a valuable web development resource, defines HTML accessibility as:

Write HTML with accessibility in mind. Provide the user a good way to navigate and interact with your site. Make your HTML code as semantic as possible, so that the code is easy to understand for visitors and screen readers.

Headings in HTML support HTML5 and how its making website code a lot more readable for search engines. It’s all about keeping your website as meaningful as possible with nothing like headings overlooked. On the W3Schools website, you will also find more information about SEO website headings. Here’s an excerpt:

Search engines use the headings to index the structure and content of your web pages.

Users skim your pages by its headings. It is important to use headings to show the document structure and the relationships between different sections.

This is a lot of what we’ve discussed so far on the blog, but sometimes it also helps to get the perspective of one of the leading authorities on website development and HTML5 standards in code.

SEO Heading Quick Tips

If all of this sounded like a lot to you, then don’t worry. We have a quick summary of the important topics we went over, with some other tips which will help you use heading tags correctly on your website.

• Include an H1 tag on the top of your page.
• Don’t use more than one H1 tag on any one page.
• Include relevant keywords in your headings and image alt tags when applicable.
• Use multiple H2 and H3 tags to organize and structure the rest of your content.
• You will rarely need to use H4, H5, and H6 tags, so don’t worry about them.

Want to Learn More About SEO and Content Marketing?

If you want to learn more about SEO and digital marketing, we publish posts on the subject daily on the blog. You can also get in touch with our digital marketing experts in Atlanta by calling 470-440-3434 or email [email protected]. You will be eligible to receive a free SEO website audit and a consultation on your website as well. Thank you for choosing Viridian Geeks, Atlanta SEO, and digital marketing experts. We look forward to hearing from you!