Many web design trends come and go. Often, it’s hard to tell which ones are going to be the ones which will get you the most customers buying things on your site. You often hear about UX and UI trends in web design and a lot of technical terminology, but not much about how any of it can actually help you grow your business online.
Here, you will learn about some of the best web design practices which can allow you to make more money online. Getting a new web design for your business website can be great, but only if there’s a clear goal defined and the website is built and designed to meet that goal.
Here are 10 ways a responsive web design can help you attract and keep more people on your site. You will find that these responsive web design principles are going to grow more relevant as the number of people using their phones to surf the internet continues to skyrocket.
Responsive web design has been around for a couple of years now, but has easily been one of the most groundbreaking trends in web design to happen, literally transforming the way professional web designers and even developers think about building websites for business owners on platforms like WordPress and Drupal.
1. Increase Mobile Conversions
Businesses which have added responsive design to their sites have seen up to a 51% increase in mobile conversions on their site from site visitors coming from search engines. These are big name businesses we’re talking about by the way. Go ask the executives of Wal-Mart and Time Magazine about how their responsive web design strategy went. If it can work for these companies, then you might want to look into the idea for your business too.
2. Faster Loading Speed
Responsive websites tend to load faster on all types of browsers and devices. This is great for enhancing your SEO since Google takes page load speed as a factor in how well your site will rank. When your website is optimized to load quickly through having lots of compressed images and having as little clutter as possible, you can give your site visitors a much more outstanding experience.
3. Cut Down on Duplicate Content
In the past, designers would have to make a completely different mobile-first site that people would go to. The problem with this method is all the duplicate content which you can have which will harm your site’s SEO rankings.
By making a website responsive to all devices, you eliminate the need to have to make a separate site just for mobile users and don’t have to rewrite a bunch of website content to avoid getting penalized by Google and other search engines.
4. More Inviting Social Media Experience
While social media alone will not have a direct impact on your SEO, having a site that’s responsive makes it easier for people coming from Facebook, Twitter, and LinkedIn to navigate your site. They won’t be tempted so much to go visit another site just because there’s a button that looks really wonky on mobile and what not.
People care about how well your site works from whatever browser or device they are looking for products and services on. It doesn’t matter so much whether they found your site through Facebook or Google.
It is a fact that mobile traffic is something you need to take into account no matter where you’re advertising your site.
5. Lower Your Bounce Rate
A bounce rate is defined as how long someone spends time looking on your site before they decide to look at something else. Google takes bounce rate into heavy consideration when factoring for SEO because they can determine whether your website is providing enough value for customers based on how quickly they exited the site.
Lower bounce rates mean that it took longer for someone to visit another site that was more relevant to the things they were searching for.
6. Optimized Google Analytics
Responsive sites are generally much easier to keep track of in Google Analytics. It will be much clearer as to what people who found your site did. You can better track whether they clicked on a button or browsed a specific landing page and then see how many views that page got.
You can also condense a lot of these reports into one through Google Analytics and get a good sense of how your website is doing overall.
7. Easier to Manage and Maintain
In web development and web design, building sites which are easily maintainable is highly important. Long after the project is finished, you might want to have new features and content added to the website.
Responsive websites made in WordPress are easier to maintain and update without having to go into the source code and change a bunch of things, potentially breaking the whole website if something goes wrong.
Many of these changes you could accomplish on your own if it’s something like adding a new blog post to the site or making a small edit to a job listing you might have.
8. Build More Trust
A responsive web design can establish more trust between a customer and your business. A lot of people can tell right away if your site hasn’t been updated in years. A site that looks like it came straight from 2005 is going to be obvious and repel most people away and make them think that you’re not in business anymore.
Case in point, you have to change with the times and updating your website to be responsive on any device is one of those ways you can do so.
9. Keep Your Visitors Engaged
You can keep your visitors more focused and engaged with your website when the navigation is clear and working on all major devices. Responsive web design can improve sites even if they don’t have the most spectacular imagery in the world.
What matters most is that you can provide the services and products a customer is looking for quickly and keep the browsing experience as simple as possible. Give your visitors less options to go through on both desktop and mobile with fewer buttons everywhere and provide a clear-cut navigation path for them to travel on.
10. Debugging is Easier Too
You can find out what’s causing your website to look bad easier when you already have a responsive design implemented. Most of the problems you will deal with on your website will have to do with whether the media queries in the CSS stylesheet are correct or if there’s a setting that you forgot to enable in one of the content builders used for your website.
The web designer working on your business website will use tools like Google Inspect to determine what’s causing the issue and find a solution so your website will work properly again.
Responsive design is not some gimmick that’s going to go out of style soon. It’s here to stay, and it’s made many businesses much more successful online because of the reputability responsive web design adds to their brand online.
Moreover, you can improve your website’s SEO online by having your website built by a web designer who knows how to create responsive sites in something like WordPress and any one of the many content builders out there like Divi Builder, Beaver Builder and Elementor to name a few.
Consider scheduling a free consultation with one of our representatives at Viridian Geeks. They can educate you on the many successes we’ve had making client websites more responsive and compatible with mobile devices.
To get started, give us a call at (470) 440-3434 or email [email protected] to get a free consultation. We also provide a free website audit to see what kind of errors your site has and then provide recommendations on how to fix them.
Thank you for choosing Viridian Geeks, a top Metro Atlanta web design and digital marketing agency. We look forward to speaking with you!