It’s not an easy thing to do SEO campaigns the right way. That’s the reason why many people will invest in SEO, and still end up being disappointed, just because of some common SEO mistakes. Some people try to find shortcuts to see their sites rank better in Google. However, this can end up hurting their Google rankings. This article will highlight common SEO mistakes that are ruining your Google rankings in 2018.

Poor Quality Content

Poor quality content is mostly a result of focusing on providing quantity, not quality. Therefore, you should ensure that the content you post on your site is relevant to its keywords, title, and meta description associated with the content. You need to be careful when it comes to developing content. It is important to understand that you cannot lure someone to visit your site by making them think that you provide the content that they need.

Any internet user cannot forget any bad experience, and they will always stay clear of your site. In addition, poor quality content will increase the bounce rate of your site, and reduce the click-through-rate. Therefore, you should ensure that you provide high-quality content if you want to improve your site’s ratings.

Excessive Ads

Well, your SEO campaigns might be performing well and also, you might be spending a lot to support your site and business. However, you should understand that Google does not like that. You should realize that all marketing efforts across different industries focus on genuine UX.

Therefore, Google can easily penalize you for excessive ads and frequent pop-ups. In addition, this can affect your click-through-rate and your bounce rate. Yes, do not forget to use adds in your site, but, make sure that you minimize their usage to avoid distracting your users.

Plagiarized Content

This is a common mistake that many people tend to ignore. However, you should avoid promoting your site buy using plagiarized content or publishing duplicate content. In fact, you should be extra careful with this, especially if you accept guest posts.

Therefore, you need to make sure that you check whether the content you want to post is original before posting it. Some marketers usually steal successful content from the internet with the aim of building a name for themselves.

Keyword Relates Issues

There are different ways in which you can use the keywords improperly. These ways can make your SEO strategies unsuccessful or make Google penalize your site. Keywords assist you to show the reader what they should expect from your content. However, you should make sure that you use the keywords strategically.

Thinking about using a keyword is not good enough. You should also make sure that you do extensive research to understand the relevant keywords that you should use as well as their search frequency. In addition, you need to make sure that you research for the keywords that differentiate you from your competitors. Once you know which keywords to use, you need to look for a guide on how to use the keywords.

When using the keywords, make sure that you use them sparingly. In addition, you should avoid using the same keyword in different pages of your site.